TikTok Shop PPC

TikTok Shop ads that scale GMV, not just spend.

TikTok Shop ads amplify what already works: winning creator content and products, pushed to more of the right buyers at a return you can bank. We run video shopping ads, product ads, and GMV campaigns, managed to profit. We scale your GMV without burning budget.

Profitable
GMV, Not Just Impressions
Native
Ads That Sell In-Feed
Scaled
Winners, Not Guesses
Ad CockpitCONFIDENTIALLiveDayWeekLIVE
tiktok-ads / bids / live
4.4xSpark
3.9xVideo
3.6xLive
ROAS3.9x
Spend today$2.9K
Spark ads4.4x
Video shop3.9x
Retargeting5.1x
Activitystreaming
Spark ad variant B winning3m
Thumb-stop up to 34%19m
Retargeting scaled44m
3.9xROAS
$8CPM
3,100orders
The track record behind the work
$350M+
generated for clients
84
businesses grown
54
exits
2019
award-winning since
4.8
on Trustpilot
Trusted By Operators, Featured In
Why It Matters

Most TikTok Shop ads boost the wrong thing and burn out.

TikTok Shop ads work when they amplify what is already converting, and fail when they push polished, ad-looking content to a cold audience. Most sellers boost the wrong videos, run without clean tracking, and scale too fast, so the ads burn budget and the GMV never materializes. The platform rewards native, and most ads are not.

We run them to amplify winners. Spark ads on the creator and organic content already converting, product and video shopping ads structured to a break-even your margins can afford, and budget scaled only where the return holds. Ads that pour fuel on what works, so GMV scales at a profit instead of a loss.

TikTok ads are an amplifier, not a spotlight. Pour spend on what already sells, not on hope.The Basilio Inc marketplace standard
Ad AuditRUNNING
01Listing and content qualityPASS
02Search and rankingPASS
03Conversion ratePASS
04Advertising efficiencyPASS
05Pricing and buy boxPASS
06Reviews and ratingPASS
07Account health and compliancePASS
08Inventory and logisticsPASS
09Growth and profitabilityPASS
ReadON TARGET
Scored across the account86 / 100
What Is Included

Six systems. You pick the scope.

TikTok Shop ads are amplification with discipline. We run them to a return, and you get GMV that scales profitably.

Spark ads

Boosting the creator and organic content already converting, so ads amplify proven winners.

Video shopping ads

Native video ads built to sell in the feed, structured to your break-even.

Product and GMV ads

Product ads and GMV Max campaigns tuned to drive sales at a profitable return.

Creative testing

A pipeline of native ad creative tested, because on TikTok the creative decides the cost.

Tracking and break-even

Clean tracking and a break-even your margins can afford, so spend stays profitable.

Scaling

A method to raise budget on winners without collapsing the return.

Pick Your Focus

The same standard, tuned to the ad type.

Spark ads are not product ads, and creative is not scaling. Each drives GMV differently.

Amplify winners
Spark Ads
Boosting the creator and organic content already converting, so ads amplify proven winners.
Spark AdsExportSortFilterCampaignSpendROASSpark Ad$4.8k3.9xUGC Test$9.2k5.0xRetarget$9.2k4.5xCreator$1.7k4.6x4 rows · live sync
ROAS
thispriorvs previousgaining
3.4x
Native
9060300avg18152230-day trendlive
High
Amplified
63weekly volume+ trend
Winners
Winner selectionStrong

The content already converting.

Native feelStrong

Reads as content.

Creator postsStrong

Real creator videos boosted.

BudgetStrong

Behind proven winners.

TestingStrong

Winners found and scaled.

EconomicsClear

A return your margins allow.

Sell in-feed
Video Shopping Ads
Native video ads built to sell in the feed, structured to your break-even.
Video Shopping AdsDetailOverviewROAS4.xCPA$34Spend$18ktracked to profitlive
ROAS
61indexscope82%depth64%pace80%readiness scoretracked
3.2x
Thumbstop
pri85sec65ter58lon55by segmentranked
High
CPA
thispriorvs previousgaining
Managed
Native creativeStrong

Ads that belong in the feed.

HookStrong

The first second earns the watch.

Product focusStrong

The product clear and shoppable.

Break-evenStrong

Structured to your margins.

TestingClear

Enough volume to find winners.

ConversionStrong

Built to sell, not just view.

Scale sales
Product and GMV Ads
Product ads and GMV campaigns tuned to drive sales at a profitable return.
Product and GMV AdsExportSortFilterTermClicksCVRhigh intent1,2406.2%brand8209.1%category6403.4%long-tail4105.0%4 rows · live sync
GMV
9060300avg18152230-day trendlive
Scaling
Return
67weekly volume+ trend
Held
Efficiency
62indexscope85%depth85%pace55%readiness scoretracked
High
Campaign structureStrong

Clean and controllable.

Product targetingStrong

The right products pushed.

Bid and budgetStrong

Managed to a return.

AutomationStrong

GMV campaigns tuned, not left.

WasteStrong

Non-converting spend cut.

ProfitClear

Held at scale.

Raise safely
Creative and Scaling
A creative pipeline and a scaling method that raise budget on winners without breaking the return.
Creative and ScalingExportSortFilterCampaignSpendROASSpark Ad$4.8k3.9xUGC Test$9.2k5.0xRetarget$9.2k4.5xCreator$1.7k4.6x4 rows · live sync
Spend
pri75sec66ter64lon64by segmentranked
Scaling
ROAS held
thispriorvs previousgaining
3.1x
Stability
9060300avg18152230-day trendlive
High
Creative supplyStrong

Enough native fuel to scale.

Budget methodStrong

Raised without shocking the algo.

Winner IDStrong

The content worth scaling.

CPA controlStrong

Return protected up the curve.

Audience expansionClear

New segments as you grow.

MonitoringClear

Watched daily, pulled fast.

Sample readings for illustration, not forecasts or guarantees. Every account and market performs differently and results depend on the work put in.
Growth Over Time

GMV scales only as fast as the return allows.

A disciplined TikTok Shop account trends up on GMV as winners are amplified and scaled, with the return held. Creative fatigues and auctions swing, that is the platform, but the trend is up because we only pour budget where the math holds.

TikTok Shop PPC12-month viewOPTIMIZING
Basilio/12-month view Search Synced now B
5x4x3x2x1xscaling winnersW1W6W12W18W24W30W36W42W48W52
Marketplace growth · rolling readupdating
Illustrative pattern. Real performance rises and falls and depends on the work put in. Nothing here is a guarantee of results.
Tailor The Work

Bolt on the work your account actually needs.

The core is the ad account. These are the focused modules you add around it.

+

Creative studio

A pipeline of native ad and UGC video.

+

Affiliate creators

Creators whose content you amplify with Spark.

+

Listing optimization

The listings the ads convert on.

+

Tracking rebuild

Clean events and attribution for the account.

+

Account audit

A teardown of an existing ad account.

+

Scaling sprint

A push to scale spend on winners.

+

Storefront

A shop landing experience for the ads.

+

Profit dashboard

ROAS, GMV, and profit tracked live.

How It Works

The decision system, live and explorable.

This is the actual thinking behind the work, not a summary. Open any module, follow the branches, and drag any node to see how TikTok Shop PPC is really run.

Interactive · open any module, follow the branches, drag any node · TikTok Shop PPC slice
This is one piece of the picture. TikTok Shop PPC is a single system inside the full account engine. Bought on its own it runs this slice well, but the whole operation needs every other system clearing the same order behind it. To run the entire decision system end to end, that is Full Suite Staffing.
Two Ways To Buy

Run one project, or run it managed every month.

Run a one-time project, or hand us the account to manage and grow every month. Add-on modules attach to either.

A la carte

Ad Setup

A full TikTok Shop ad build and optimization, Spark, video shopping, and GMV, managed to a return.
  • Spark and video shopping ads
  • GMV campaigns structured
  • Native creative tested
  • Managed to a break-even
  • Add-on modules available
Set Up Ads
Managed

Ad ManagementMost Popular

Your TikTok Shop ad account run and scaled every month to GMV and profit.
  • Daily management and optimization
  • Spark amplification of winners
  • Native creative pipeline
  • Return held to target
  • Profit reporting you can bank
Hand Us The Account
Ad spend is separate from management and goes to TikTok. Pricing is scoped to your spend and creative needs. We set a break-even your economics can afford before scaling, and manage to GMV and return, not vanity views.
Common Questions

Before you advertise.

Is the ad budget included in your fee?
No. Your TikTok Shop ad spend goes to TikTok and is separate from our management fee. We manage that spend to a return and report both numbers.
What are Spark ads?
Spark ads boost real organic or creator content as ads, keeping the native feel. They usually outperform standard ads because they amplify content that already converts, which is exactly how we run them.
What return can I expect?
It depends on your margins and creative. We set a break-even your economics can afford and a realistic target above it, then manage to it. We track GMV and return, not just impressions.
Why do my TikTok ads burn out?
Usually boosting the wrong content, thin creative, broken tracking, or scaling too fast. We amplify proven winners, keep a creative supply, and scale with a method that protects the return.
Do you make the ad creative?
Native creative is central, so we run a testing pipeline, and the creative studio add-on scales it. We also amplify creator content through Spark ads.
What is the difference between the core and the add-ons?
The core is the managed ad account. Add-ons extend it, a creative studio, a tracking rebuild, a scaling sprint, that you attach when a part needs more.
Case file, name withheld

Work that shows up in the numbers.

A footwear label

We ran this service for a footwear label the way we run it for every client, direct execution against a clear target.

How we ran itDiagnosed the constraint, executed the system, measured against a baseline, and reported the result.

+
measurable lift
On
target

Illustrative example, client identity withheld. Results are not typical and are not a guarantee of future outcomes.

Amplify What Works

Stop boosting hope. Scale the winners.

Tell us your margins and your creative. We will run the TikTok Shop ads that amplify what converts and scale your GMV at a profit.

Scale My GMV