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Guide to Selling Baby Products on Amazon

Welcome to Basilio Inc. Guide to Selling Baby Products on Amazon. If you’re thinking about starting up your own business as an Amazon seller, stick around, because you’ve come to the right place. 

This comprehensive guide equips you with strategies to thrive in this highly competitive market, emphasizing safety, credibility, and organic marketing approaches. Learn how to meet Amazon’s stringent testing requirements for baby products, protect your brand from counterfeiters, and build trust with parents seeking quality and safety.

Chapter 2 – Product Regulations

The Baby category on Amazon presents a lucrative opportunity for sellers, boasting an extensive range of products like toys, clothing, food, car seats, and more. However, it’s essential to recognize that this category is also one of the most tightly regulated on the platform. Alongside Beauty, Health & Personal Care, and Grocery categories, the Baby category requires sellers to meet specific compliance criteria. Before entering this sought-after market, brands must be proactive in obtaining their Child Product Certificates and safety testing certifications, as Amazon mandates the submission of these crucial documents.

Compliance with Relevant Regulatory Bodies

As a seller in the Baby category, adherence to the guidelines set by relevant regulatory bodies is of utmost importance. Given the diverse nature of products related to children’s safety and wellbeing, three key agencies play a pivotal role in ensuring compliance:

  • Consumer Product Safety Commission (CPSC): The CPSC is the primary authority responsible for regulating children’s products and consumer electronics’ safety. Upholding CPSC guidelines is essential to maintain the highest safety standards and establish trust among customers, given the sensitive nature of products targeted at children.
  • Food & Drug Administration (FDA): If you offer baby food, cosmetics, or any healthcare-related products, the FDA’s regulations apply to your offerings. Complying with the FDA’s stringent guidelines guarantees that your products meet the necessary standards for quality and safety, instilling confidence in consumers.
  • National Highway Traffic Safety Administration (NHTSA): For sellers dealing with car seats, compliance with the NHTSA’s regulations is imperative. Proper adherence to these guidelines ensures that your car seats provide optimal safety for young passengers, which is a significant factor influencing parents’ purchasing decisions.

Restricted Products 

When venturing into the world of Amazon selling, sellers must be mindful of certain restrictions that govern the sale of specific items. While the majority of products approved for sale in the US can also be listed on Amazon, there are certain items subject to restrictions due to safety concerns. Among these restricted products are amber teething necklaces, beaded teething necklaces, and homeopathic teething tablets, all of which may pose safety risks to consumers. Additionally, certain infant sleep positioners and inclined sleep products, such as hammocks, fetal dopplers, and drop-side cribs, are also subject to restrictions.

For Amazon sellers, taking the time to thoroughly review Amazon’s list of restricted products is a crucial step in the selling process. Ensuring that your product aligns with Amazon’s guidelines and regulations is essential for maintaining a compliant and positive selling experience on the platform. By adhering to these restrictions, you not only protect your reputation as a seller but also safeguard the well-being of your customers.

May Require Additional Testing 

Selling on Amazon is not without its challenges, as sellers must comply not only with governmental regulations but also with Amazon’s own set of standards and restrictions. These additional requirements can sometimes be more stringent than standard regulations, making it crucial for sellers to stay informed and prepared.

For instance, certain products like car seats can only be sold by Amazon-approved sellers. Gaining approval can be a lengthy and intricate process, often taking months to complete. This highlights the importance of planning ahead and starting the approval process well in advance to avoid delays in listing and selling products.

Moreover, Amazon may impose unique testing requirements for specific product categories, going beyond the standard regulations. This was evident in the case of a partner selling feeding products, who faced unexpected setbacks when Amazon removed their listings. The platform demanded that these products undergo Toy safety testing, despite not being classified as toys. Even after providing evidence from the Consumer Product Safety Commission (CPSC) supporting the unnecessary nature of Toy testing, Amazon remained firm on reinstating the listings only after the costly Toy safety testing was conducted.

Child Product Certificates 

When venturing into the realm of selling products targeted for children aged 12 and younger on Amazon, ensuring compliance with specific safety regulations is paramount. Amazon’s guidelines dictate that any product falling under the category of children’s products must undergo rigorous safety testing in accordance with the standards set by the Consumer Product Safety Commission (CPSC). Each type of children’s product comes with its own unique set of safety standards, and sellers can access comprehensive details on the CPSC’s website.

For each children’s product listed, sellers are required to provide a Child Product Certificate (CPC). This document serves as a self-written certification, wherein the seller affirms that the product adheres to all relevant rules and regulations specific to that particular category or type of children’s product. Furnishing a valid CPC is not only mandatory for compliance purposes but also crucial in demonstrating that the product meets all necessary safety requirements.

A CPC should include: 

When it comes to listing your products on Amazon, accuracy and completeness are paramount to ensure compliance and safety standards. To achieve this, incorporating the following essential details in your product descriptions is vital:

  • Description of the Product and ASIN: Commence your product description with a clear and concise explanation of the item, accompanied by its unique Amazon Standard Identification Number (ASIN). This ASIN serves as a distinctive identifier on the platform, making your product easily recognizable to potential buyers.
  • Importer Information (If Applicable): If you are an importer, furnish pertinent information about your company, including contact details and any required documentation. This step emphasizes transparency and accountability, instilling trust among customers.
  • Citations for Testing Standards: Specify the testing standards to which your product has been subjected, such as 16 CFR Part 1303. This provides reassurance to buyers about the safety and quality of your product, contributing to a positive shopping experience.
  • Contact Information: Inclusion of your contact details, such as an email address or phone number, facilitates direct communication with both customers and Amazon officials, ensuring prompt assistance if required.
  • Manufacturer Information: Explicitly state the details of the manufacturer, further enhancing transparency and credibility. This information aids in establishing authenticity and legitimacy for your product.
  • Third-Party Lab Information: Offer the name and address of the Consumer Product Safety Commission (CPSC) approved third-party lab responsible for conducting safety tests on your product. Alongside this, provide the test date to bolster the credibility and reliability of your safety claims.

For additional guidance and simplification of the compliance process, the CPSC’s website offers a valuable “regulatory robot” tool. By selecting your product type, this tool furnishes a comprehensive list of specific requirements and regulations applicable to your product, making compliance more accessible and efficient.

Hazmat Review:

Selling baby care products on Amazon requires strict adherence to safety regulations. For items like diaper cream and baby shampoo, Amazon’s hazmat review process mandates the submission of Material Safety Data Sheets (MSDS). These safety documents play a crucial role in meeting Amazon’s safety standards and reassuring customers about the safety of your products.

FDA Approval for Medical Claims:

For products that make medical claims in their listings or packaging, FDA approval is a must. A drug facts label showing FDA approval for these claims is essential to maintain compliance. Failure to comply with FDA regulations can lead to Amazon removing your listings, and repeated offenses may even result in the suspension of your seller account.

Determining Your Regulations 

To ensure your products meet all regulatory requirements, conducting thorough research on relevant federal agencies’ jurisdiction is paramount. Identifying the specific agency governing your product category will provide valuable insights into the compliance guidelines you need to follow.

To guarantee compliance, partnering with a reputable testing laboratory is highly recommended. Accredited labs like CTT, BV Labs, and Intertek are renowned for their expertise in testing baby products, offering reliable assessments to ensure your products meet the necessary standards.

Engaging a testing lab can prove advantageous as they often provide a regulatory analysis tailored to your product or category. This analysis will help you understand all the necessary compliance requirements, ensuring effective compliance implementation. Kickstart your compliance journey with a simple Google search, as many federal agencies publish user-friendly guidance documents explaining regulations in easy-to-understand language. These documents serve as valuable resources, providing initial guidance to set you on the right track for a successful selling experience on Amazon.

Meet the Author

CEO, Founder

Jerome Basilio