AMAZON CONVERSION RATE OPTIMIZATION (CRO)
Think about all the resources you spend to get a potential client on the phone. If your pitch is poor once they are on the phone, it won’t matter how many people call you because you will be burning through leads without converting them into paying customers. This is exactly true of your Amazon listings as well. Regardless of how much traffic is generated, there won’t be any sales if the listings are not optimized to boost conversion rates.
ORGANIC TRAFFIC vs PAID ADVERTISEMENT
Most people tend to think that organic sales and paid advertisement are trade-offs that they need to make in their marketing decisions. They believe they need to choose their focus on either strategy to maximize their marketing effectiveness. However, it is the exact opposite when it comes to Amazon. Organic Traffic and Paid Advertisement complement and integrate into each other to create a comprehension approach to reach. By optimizing organic reach, we can reduce ad spend and increase conversions. At the same time, optimizing paid advertising can enhance our organic rankings and boost organic reach. Think of them as two sides of the same coin. Our goal is to increase the value of the entire coin by optimizing each side in harmony.
ORGANIC TRAFFIC vs PAID ADVERTISEMENT
Most people tend to think that organic sales and paid advertisement are trade-offs that they need to make in their marketing decisions. They believe they need to choose their focus on either strategy to maximize their marketing effectiveness. However, it is the exact opposite when it comes to Amazon. Organic Traffic and Paid Advertisement complement and integrate into each other to create a comprehension approach to reach. By optimizing organic reach, we can reduce ad spend and increase conversions. At the same time, optimizing paid advertising can enhance our organic rankings and boost organic reach. Think of them as two sides of the same coin. Our goal is to increase the value of the entire coin by optimizing each side in harmony.
FUNDAMENTALS OF CONVERSATION RATE OPTIMIZATION (CRO)
CRO is built with the consumer in mind. It is designed to enhance the user experience, which is accomplished by giving the user what they want depending on their stage of the buying experience. Top-of-funnel users seek valuable information in order to make informed decisions whereas bottom-of-funnel users seek the “Add to Cart” button to quickly add the product to their shopping cart. Any delays or lags in these processes causes your prospect to simply abandon your listing and move to buy your competitor’s products. We are sure this is not something that you want as a brand. Imagine if you are at a grocery store and you can’t find the sections where your desired products are located. Now imagine that if you have found the potential product that you wanted but can’t comprehend any valuable information from the product’s description or design. Finally, imagine that you have in your hands the products that you wanted but the self-checkout machines are broken and there are no workers at the conventional check out counters. Every single one of these glitches and hindrances becomes a reason why a prospect will simply walk out empty-handed from a store. The exact same mechanisms apply to an Amazon listing and you can now see the tremendous value of CRO.
MEDTHODOLOGIES OF CONVERSION RATE OPTIMIZATION (CRO)
Think about all these components: product photography, infographic creation, product description writing, A+ content, video integration, and store design. These are the building blocks of how a consumer perceives your products and brand in general. Every one of these blocks must be optimized in sync to maximize your conversion rates. With the right approach, we can address the questions and concerns of consumers regarding your product with the building blocks of CRO well in advance and provide them with valuable information to make a decision. This also gives us an opportunity to highlight the best features of your product to eliminate any ambiguity as to why the consumers should choose your product. Without our decade of experience and expertise, you are stuck with the traditional “trial and error” method of trying to make changes while losing valuable sales in hopes of increasing conversions. Let us do what we are good at so you can enjoy the results you deserve.
WHEN TO USE CRO?
Almost everyone can benefit tremendously from CRO. However, the most clear cut case of a need for CRO is when you have significantly increased the traffic to your store through organic reach or pay per click and haven’t noticed a significant increase in sales. The bare minimum rule of thumb is 5%. If your listings have less than 5% conversions after an increase in traffic, then you urgently need CRO.
MEDTHODOLOGIES OF CONVERSION RATE OPTIMIZATION (CRO)
Think about all these components: product photography, infographic creation, product description writing, A+ content, video integration, and store design. These are the building blocks of how a consumer perceives your products and brand in general. Every one of these blocks must be optimized in sync to maximize your conversion rates. With the right approach, we can address the questions and concerns of consumers regarding your product with the building blocks of CRO well in advance and provide them with valuable information to make a decision. This also gives us an opportunity to highlight the best features of your product to eliminate any ambiguity as to why the consumers should choose your product. Without our decade of experience and expertise, you are stuck with the traditional “trial and error” method of trying to make changes while losing valuable sales in hopes of increasing conversions. Let us do what we are good at so you can enjoy the results you deserve.
WHEN TO USE CRO?
Almost everyone can benefit tremendously from CRO. However, the most clear cut case of a need for CRO is when you have significantly increased the traffic to your store through organic reach or pay per click and haven’t noticed a significant increase in sales. The bare minimum rule of thumb is 5%. If your listings have less than 5% conversions after an increase in traffic, then you urgently need CRO.
FREQUENTLY ASKED QUESTIONS
1. Timeframe for CRO
Amazon CRO is an ongoing process that requires continuous attention and adaptation. While the initial Amazon listing optimization service can be completed within a few weeks, CRO involves ongoing testing and refinement over time. New concepts and ideas are constantly emerging, providing opportunities to enhance your Amazon product detail pages.
2. Frequency of CRO
It is recommended to revisit your CRO efforts at least once a year to ensure optimal performance. However, if you observe a decline in a listing’s performance, prioritizing optimization becomes an immediate necessity. Monitoring and optimizing your listings regularly help maintain competitiveness and capitalize on evolving market dynamics.
3. Distinctiveness of Amazon CRO
Amazon CRO stands apart from CRO practices on other platforms due to specific factors. On Amazon, customers are often brand-neutral, and your brand competes against a multitude of products and numerous brands within the marketplace. Customers seek the best value for their purchase and rely on you to differentiate and articulate why they should choose your product among countless lookalikes. Crafting compelling narratives and emphasizing unique selling points are vital to stand out and win over customers in this highly competitive landscape.
By recognizing the ongoing nature of Amazon CRO, regularly evaluating performance, and tailoring strategies to Amazon’s unique dynamics, you can optimize your listings effectively, maintain competitiveness, and successfully engage customers on the platform.