THE MOST EFFECTIVE AMAZON PAY PER CLICK SOLUTION AVAILABLE ON THE MARKET
Imagine combining the expertise of ex-Amazon staff with over a decade of experience in the industry with the power of Machine Learning and Artificial Intelligence.
AMAZON ADVERTISING BASICS
Amazon’s advertising ecosystem comprises four unique types of ads, each offering distinct advantages
Sponsored Display Ads These ads are shown both on and off Amazon.com. In addition to having access to the vast consumer-centric and purchase-prone buyer base of Amazon, you will also have access to thousands of Amazon’s partner websites and apps with Sponsored Display Ads.
Sponsored Product ads These promotions highlight individual product listings on Amazon with ad placements in search results and on product pages. Sponsored Products ads are considered one of the most effective strategies to boost the visibility of your product listings. They can comprise up to 80% of the total PPC budget because of their effectiveness.
Amazon Demand Side Platform (DSP): This advertising tool taps into Amazon’s comprehensive customer base, operating both on and off Amazon. DSP serves as an integrated advertising platform that includes Amazon OTT (over the top), video ads, and streaming ad placements on platforms like IMDB and FireTV. This ad type comprises typically less than 10% of the total PPC budget given its low clickthrough rate and conversions compared to other ad types.
Sponsored Brand Ads These custom banner and video ads promote your brand as a whole. They showcase your brand logo, tailored headline, and multiple products of yours. Strategically positioned in relevant shopping search results, they boost your overall brand visibility among consumers who are interested in brands and products similar to yours.
LASER-TARGETED AMAZON PPC ADVERTISEMENT
We bring extraordinary results because we have a stack of veteran Ex-Amazon staff with PPC experience at your disposal. To minimize the factor for human error, we combine our staff with the power of AI to deliver truly exceptional performance. These are the common ways we utilize targeting on Amazon.
Keyword Targeting Comprehensive and extensive keyword research is the most fundamental step of Keyword Targeting. The application of exact, phrase, and broad match keywords allows us to align your ads with users’ search intent to maximize visibility and conversions. Keyword relevance is out most importance but the question is “at what cost?” and what do we expect to get in return? That’s where our speciality comes into play.
Amazon Attribution & Product Targeting Even if you have the greatest products in the world, consumers can’t purchase them if they don’t see them. Visibility is key. We increase the visibility of your listings by having your ads shown to users who are browsing similar or related products to yours. Do you remember the time when you were considering purchasing a product and you noticed a stack of similar products from compeittors? This strategy enables you to reach out to users interested in competing or complementary products, thereby leveraging the popularity of related items to boost your own.
Audience Remarketing This targets consumers who have previously interacted with your listing and brand but slipped away. We don’t want you to lose this opportunity. This strategy is designed to bring back these consumers so they can purchase your products.
Interest-Based Targeting This targets users who have shown interest in products and listings that are similar to yours. They spent time browsing products, reading through descriptions, analyzing reviews within the same niche as yours. Amazon’s algorithm helps us analyze consumer behavior so we can target them based on their behavioral interest.
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LASER-TARGETED AMAZON PPC ADVERTISEMENT
We bring extraordinary results because we have a stack of veteran Ex-Amazon staff with PPC experience at your disposal. To minimize the factor for human error, we combine our staff with the power of AI to deliver truly exceptional performance. These are the common ways we utilize targeting on Amazon.
Keyword Targeting Comprehensive and extensive keyword research is the most fundamental step of Keyword Targeting. The application of exact, phrase, and broad match keywords allows us to align your ads with users’ search intent to maximize visibility and conversions. Keyword relevance is out most importance but the question is “at what cost?” and what do we expect to get in return? That’s where our speciality comes into play.
Amazon Attribution & Product Targeting Even if you have the greatest products in the world, consumers can’t purchase them if they don’t see them. Visibility is key. We increase the visibility of your listings by having your ads shown to users who are browsing similar or related products to yours. Do you remember the time when you were considering purchasing a product and you noticed a stack of similar products from compeittors? This strategy enables you to reach out to users interested in competing or complementary products, thereby leveraging the popularity of related items to boost your own.
Audience Remarketing This targets consumers who have previously interacted with your listing and brand but slipped away. We don’t want you to lose this opportunity. This strategy is designed to bring back these consumers so they can purchase your products.
Interest-Based Targeting This targets users who have shown interest in products and listings that are similar to yours. They spent time browsing products, reading through descriptions, analyzing reviews within the same niche as yours. Amazon’s algorithm helps us analyze consumer behavior so we can target them based on their behavioral interest.
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COST-EFFICIENT RESULTS-ORIENTED
When you are directing resources into advertisement, you want to make sure that the deployment of funds is not an expense but more like an investment. We have your best interest in-mind when designing and optimizing the PPC campaigns to maximize your results and squeeze the highest “bang for buck” from every dollar deployed.
Forget irrelevant clicks or poorly performing keywords. We leave those for novices. As a professional PPC management service with over a decade of experience, our goal is to direct your precious resources towards targeting high-value audiences and strategic campaigns. Every dollar spent must be intentionally and strategically deployed to engage potential users who are more likely to convert, because ultimately you care about sales at low acquisition costs.
In-Depth Keyword Research Identifying relevant and high-converting keywords is the foundation of every PPC Campaign. We direct a great deal of effort and time to lay the right foundations for you. The key isn’t to simply get clicks, but rather to get clicks that convert to sales. This is why we avoid broad or generic keywords that may attract irrelevant clicks.
Tight Campaign Segmentation We stack your campaigns and ad groups based on product categories and interests. However, segmentation based on similar keywords that are not apparent is where true expertise of a PPC Campaign Manager shows. This further aids in more narrow targeting and lower costs rather than targeting obvious keywords that are less targeted and far more costly.
Stellar Bulk-Bid Optimization It is easy to overbid for keywords in an attempt to get clicks, especially for highly competitive keywords. This is a surefire way to burn through your PPC advertising budget quickly. However, we don’t want conversion at any cost. We devise a balanced bid strategy that aligns with your budget constraints yet results in high conversions. Unlike everyone else in the industry, we shine for you by continuously monitoring and meticulously adjusting bids based on performance data and optimize cost-effectiveness while maintaining conversions. We work tirelessly to provide you with stellar results.
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COMPREHENSIVE SOLUTION
While several metrics and factors such as Amazon Advertising Cost of Sales (ACOS), Return On Ad Spend (ROAS), or Click Through Rate (CTR) might be important for a successful PPC Campaign, focusing on them alone won’t be enough for an effective and efficient campaign to maximize every dollar spent. This is what separates novices and professionals. This is why we focus on the complete mix to try to avoid leaving any components to chance. The more variables we control, the more we can influence the outcome of the campaign. Our approach is unique because we implement stringent monitoring techniques and implement corrective actions as the data comes in.
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COMPREHENSIVE SOLUTION
While several metrics and factors such as Amazon Advertising Cost of Sales (ACOS), Return On Ad Spend (ROAS), or Click Through Rate (CTR) might be important for a successful PPC Campaign, focusing on them alone won’t be enough for an effective and efficient campaign to maximize every dollar spent. This is what separates novices and professionals. This is why we focus on the complete mix to try to avoid leaving any components to chance. The more variables we control, the more we can influence the outcome of the campaign. Our approach is unique because we implement stringent monitoring techniques and implement corrective actions as the data comes in.
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FREQUENTLY ASKED QUESTIONS
1. Why Should I Invest in Advertising if I'm Already Selling on Amazon?
In recent years, Amazon has significantly intensified its focus on advertising. Consequently, paid placements on the marketplace have multiplied dramatically, and it’s common to see all “above-the-fold” search results dominated by paid advertisements. Your competitors are certainly leveraging this approach, advertising within search results and even on your product pages.
Without an advertising strategy in place, your market share is at risk of gradually diminishing. Hence, if you aspire to expand your business on Amazon, advertising becomes a crucial component of your strategy.
Let our customer-centric team manage your advertising account and tailor an Amazon strategy that aligns with your growth objectives. With our expertise, we’ll ensure your brand thrives amidst the competition.
2. How Can I Determine the Effectiveness of Advertising?
Several comprehensive reports are available that gauge various Key Performance Indicators (KPIs), assisting you in tracking the progression towards your advertising objectives. Basilio Inc employ advanced software tools to assemble, visualize, and monitor this data over time. This approach not only helps you comprehend the implications of these metrics, but also equips you with actionable insights, empowering you to make data-driven decisions for your advertising strategy.
3. Is There a Minimum Budget Requirement?
For the majority of brands, we propose a minimum monthly budget of $5K for Sponsored Advertising on Amazon. However, if you’re an Amazon seller contemplating a foray into Demand Side Platform (DSP) advertising, or a non-endemic advertiser where DSP is your only viable option, we suggest a budget of $10K/month. This level of investment allows you to properly exploit the advantages offered by the platform.
4. Are There Specific Categories Where Amazon Advertising Performs Best?
No, Amazon Advertising isn’t confined to specific categories. Given Amazon’s status as the premier marketplace in the U.S, it draws in a diverse array of consumers. This broad user base generates vast shopper data that can be harnessed to benefit nearly any industry. This remains true regardless of whether your products are sold on Amazon or not.
5. How Effective is Amazon Advertising? Is It Worth the Investment?
When executed skillfully and in conjunction with listing conversion rate optimization, Amazon advertising can markedly augment both traffic and conversions. Furthermore, many key performance indicators on the platform are intrinsically linked to advertising. Consequently, achieving success in areas such as SEO becomes challenging without the support of a complementary ad campaign. So, in short, a well-strategized and effectively implemented Amazon advertising campaign is indeed a worthwhile investment.