Skip to main content

Guide to Selling Electronics on Amazon

Welcome to Basilio Inc. Guide to Selling Electronics on Amazon. If you’re thinking about starting up your own business as an Amazon seller, stick around, because you’ve come to the right place. 

The Electronics category on Amazon presents an exhilarating yet challenging journey for aspiring brands. With a multitude of major players, including Amazon itself, and a flood of copycat products vying for attention, the competition is fierce.With practical strategies, expert advice, and a deep understanding of the category’s nuances, this book equips you to hit the ground running and turn your Amazon venture into a sprint to success.

Chapter 2 – Product Regulations

The Electronics category is known for its stringent regulations, making it crucial for sellers to adhere to the mandatory standards set by Amazon. While some Electronics product standards may be considered voluntary in the broader US market, Amazon goes the extra mile to ensure compliance by making them mandatory for sellers on its platform. As a seller in this category, it is vital to stay up-to-date with Amazon’s specific requirements to avoid potential issues and ensure a smooth selling experience.

By identifying and understanding the mandatory standards for Electronics products on Amazon, sellers can proactively meet the platform’s guidelines. This includes adhering to safety regulations, product certifications, and quality standards to guarantee the safety and satisfaction of Amazon shoppers. Not only does this instill confidence in customers, but it also helps build trust with the platform, leading to potential benefits such as increased visibility and ranking in search results.

Relevant Regulatory Bodies 

The Electronics category includes products of all types, and as such, it is overseen by many Regulatory compliance is a crucial aspect of selling electronic products on Amazon. Understanding the main regulatory agencies for the Electronics category is essential for ensuring product safety and adherence to industry guidelines. Here are the key regulatory agencies to be mindful of:

Consumer Product Safety Commission (CPSC):

The CPSC focuses on consumer electronics safety, particularly products designed for children. Adhering to CPSC regulations is vital for offering safe and reliable electronic items for customers, especially those intended for young users.

Federal Communications Commission (FCC):

For most digital electronics emitting radio frequency, such as phones, tablets, computers, remotes, and wireless devices, the FCC sets the regulatory standards. Compliance with FCC guidelines is critical to ensure proper functioning and minimal interference with other electronic devices.

Department of Energy (DOE):

The DOE plays a significant role in setting energy consumption guidelines for various appliances and motor-operated equipment. Adhering to DOE standards is essential for promoting energy efficiency and sustainability in electronic products.

Federal Trade Commission (FTC):

The FTC regulates labeling, marketing, and EnergyStar requirements for appliances and consumer electronics. Ensuring compliance with FTC regulations enhances transparency and builds trust among customers.

Environmental Protection Agency (EPA):

The EPA focuses on energy consumption and pollution related to electronic waste. Electronics with EnergyStar ratings are subject to EPA regulations, emphasizing the importance of energy-efficient product design and manufacturing.

Electronic products may also fall under other risky categories with additional compliance requirements. For instance, electronic children’s toys must meet higher regulatory standards to prioritize child safety. Similarly, electronic medical devices undergo strict regulation by the FDA, FCC, and potentially the CPSC to ensure they meet medical industry standards.

Highly Regulated Products 

Selling on Amazon offers a vast marketplace with numerous opportunities for sellers. However, it’s essential to understand that certain product categories have stricter regulations than others. In general, products that are legal for sale in the US are permitted on Amazon, but there are a few exceptions.

Some examples of Amazon listings that fall under higher regulation include lasers, children’s electronic products, physical media players, signal blockers like police scanners or radar detectors, holiday/string lighting, extension cords, cellphone wall power adapters, and certain types of cylindrical li-ion batteries like 14500, 16340, 18650, 20700, 21700, and 26650.

A significant development occurred on January 1, 2020, when battery manufacturers and distributors were mandated to provide a lithium battery test summary, following the UN 38.3 standard. This global requirement applies to both lithium batteries and products containing them.

It’s essential to note that Amazon often imposes stricter requirements than federal regulations. This means that certain products may necessitate testing or certifications not mandated by US law to be sold on the platform. For instance, holiday lighting must prove compliance with UL 588 standards, while power banks and wall chargers require specific UL testing and certifications such as UL 2056, UL 1310, UL 2054, or UL 2089.

Amazon has Strict SDS Requirements 

One of the common challenges faced by Electronics sellers on Amazon is the lack of up-to-date Safety Data Sheets (SDS). SDSs are crucial regulatory documents for products classified as hazardous during transport. This requirement applies globally to most batteries, whether they are shipped individually or along with other electronic equipment. Notably, Amazon imposes stricter SDS requirements compared to federal regulations.

To maintain compliance with Amazon’s standards, an SDS must meet specific criteria:

  • Recent Update: The SDS should have been created or updated within the past five years. Ensuring the document’s relevance and accuracy is vital for compliance.
  • GHS/CLP Hazard Identification: The SDS must include the latest Globally Harmonized System (GHS) and Classification, Labeling, and Packaging (CLP) hazard identification information. Adhering to these global standards enhances product safety.
  • Consistent Product Information: The product listing title on Amazon should exactly match the product name indicated in the SDS. Consistency in labeling ensures clear communication with customers.
  • Brand Name Match: The manufacturer or brand name stated on the SDS must align precisely with what appears on the Amazon product detail page. This synchronization prevents confusion among customers.
  • Complete Sections: The SDS should encompass all 16 standard sections. Including comprehensive information empowers buyers to make informed decisions about the product’s safety.

Getting an SDS 

When it comes to obtaining a Safety Data Sheet (SDS) for your products, you have three distinct options, each with its own advantages and considerations. Understanding these approaches will help ensure you acquire a compliant SDS that adheres to the Globally Harmonized System of Classification and Labelling of Chemicals (GHS).

  • Professional SDS Authoring Services:

Leading testing laboratories such as UL, SGS, and Intertek offer SDS authoring services, collaborating closely with manufacturers to provide technical input. While this option may come at a higher cost, it assures greater compliance with GHS regulations. These specialized services deliver comprehensive and accurate SDS documents, giving you peace of mind.

  • Leveraging Vendor Resources:

For brands that incorporate component parts from other manufacturers into their final products, it’s advisable to reach out to vendors. Your vendors should have SDSs available for their regulated components. By tapping into their resources, you can access necessary SDS information and streamline your compliance process.

  • In-House SDS Authoring:

In some instances, manufacturers are best suited to create their SDS. This manual approach requires adherence to OSHA guidelines and can be a technically challenging task for specific products. Manufacturers must thoroughly understand the complex intricacies of SDS authoring to produce accurate and compliant documents.

Regardless of the chosen approach, ensuring the accuracy and completeness of your SDS is of utmost importance. Compliance with GHS regulations is crucial for providing essential safety information to your customers and ensuring your products’ proper handling, storage, and transportation.

Determining Your Regulations 

When it comes to determining the regulatory status of your product, meticulous research into the purview of federal agencies is crucial. Different products fall under the jurisdiction of various agencies; for instance, consumer goods and children’s products are usually regulated by the Consumer Product Safety Commission (CPSC), while medicines and medical devices are overseen by the Food and Drug Administration (FDA).

To ensure compliance, it’s vital to have your product tested in a reputable laboratory. Numerous domestic and foreign laboratories hold accreditations with federal agencies, enabling brands to explore options for the best prices and services. Renowned labs like Intertek, UL, CTT, and Bureau Veritas have facilities in China, providing US-specific testing services.

Engaging a testing lab can offer further benefits, such as regulatory analysis, which assists manufacturers in understanding all the compliance requirements related to a specific product or product category. This invaluable insight helps ensure that your product meets all necessary standards and regulations.

Beyond utilizing accredited laboratories, conducting online searches is a valuable starting point. Many federal agencies publish guidance documents that simplify regulations in laymen’s terms. These resources are incredibly helpful for small businesses looking to navigate regulatory requirements confidently.

Bluetooth Certifications 

Colloquially, Bluetooth has become synonymous with a widely used and valuable technology. However, it’s essential to recognize that Bluetooth is not only a technology but also a registered trademark, fiercely guarded by its owning company. Brands that associate the name “Bluetooth” with their products on packaging or Amazon listings must obtain explicit approval from Bluetooth. Failure to secure this approval may lead to legal actions aimed at ensuring compliance.

To ensure compliance with Bluetooth’s strict trademark policies, brands should adhere to the official Bluetooth Qualification Process. Bluetooth diligently maintains records of approved products in its Bluetooth Product Listing Database. If your product is not listed in this database, yet you claim to offer Bluetooth capabilities, it’s crucial to initiate the official Bluetooth certification process promptly.

By obtaining official Bluetooth certification, you protect your brand from potential legal issues and demonstrate your commitment to quality and adherence to industry standards. Additionally, official certification enhances consumer trust in your product’s Bluetooth capabilities, boosting its market appeal.

Meet the Author

CEO, Founder

Jerome Basilio