Chapter 5 – Data & Experience Matters
In the highly competitive landscape of e-commerce, success hinges on your ability to capture customers’ attention and stand out from the crowd. The aftermath of COVID-19 has accelerated the shift to online marketplaces, intensifying the competition and raising the bar for brands seeking to thrive in this digital realm. To win over savvy shoppers, you must be ready to make a substantial investment in marketing efforts.
Your marketing budget plays a pivotal role in shaping your brand’s success on Amazon. To help you gauge a reasonable marketing budget, we’ve provided an example for small or medium-sized brands seeking sustainable growth on the platform. This budget is designed for brands that have already established their presence on Amazon and are looking to take their channel to new heights.
When implemented effectively, marketing is not an expense but a strategic investment that yields impressive returns. As you allocate your resources to marketing initiatives, keep in mind that a well-planned and executed strategy can more than pay for itself in increased sales and brand visibility. To measure the effectiveness of your marketing campaigns, it’s essential to track performance metrics. For insights into the potential impact of strategic marketing, consider the average performance results driven by Basilio Inc’s Amazon marketing efforts for brands in the Electronics category during 2020.