Chapter 2 – Product Regulations
Pet product regulations play a critical role in the success of sellers and brands on Amazon, as the platform strictly adheres to federal guidelines set by the Environmental Protection Agency (EPA) and the Food and Drug Administration (FDA). Being well-informed about these regulations empowers sellers to navigate the marketplace confidently and efficiently.
For products intended for ingestion by animals and claiming to treat, cure, or mitigate diseases, the FDA oversees the regulatory process. Compliance with specific requirements and regulatory paths is essential for sellers wishing to list such products on Amazon. These regulations are stringent, and sellers must ensure full adherence to all guidelines to avoid potential issues.
On the other hand, topicals such as tick or flea treatments fall under the category of pesticides and, consequently, come under the purview of the EPA. Any product claiming to repel pests, including microbes, must be registered with the EPA. Brands looking to sell such products on Amazon should prioritize obtaining EPA registrations to prevent complications in the listing process. Failure to provide EPA registration information can result in flagged listings, delays, suppressed listings, and even account deactivation.
However, there is an exception in the Pet Supplies category for “Grooming Aids.” Products like pet soaps, shampoos, lotions, and similar items are not regulated by the FDA or EPA. Nonetheless, sellers must exercise caution in their marketing strategies for these products. Making claims related to pesticides or diseases could lead to listing restrictions, necessitating a time-consuming appeals process to address the issue effectively.