In the unprecedented year of 2020, the Sports & Outdoors category experienced a remarkable surge in growth. With gyms closing their doors and social gatherings restricted, consumers swiftly adapted their lifestyles, embracing home fitness and outdoor activities. Basilio Inc’s data revealed an astounding 80% year-over-year increase in Amazon sales within this category, indicating a profound impact on consumer behavior.
While the growth rate is expected to stabilize in 2021, one thing remains clear: consumer habits have permanently transformed. The shift towards exercising outside traditional gym settings, the rise of at-home fitness providers like Peloton, and the increasing community of outdoor enthusiasts turning to Amazon for adventure gear have redefined the landscape in favor of Sports & Outdoors brands.
This changing landscape offers a goldmine of opportunities for brands in the Sports & Outdoors sector. Previously, many of these brands considered Amazon as a secondary sales channel, leading to under-optimization of their Amazon presence. However, the events of 2020 solidified e-commerce as a vital sales platform. Brands that proactively optimize their Amazon channel and seamlessly integrate it into their overall brand strategy will undoubtedly gain a competitive edge, expand their market share, and secure long-term success in the years ahead.