Chapter 10 – Product Launch FAQ
Launching a Product: Factors and Timelines
The time required to launch a product can vary significantly based on various factors. Each brand’s timeline depends on factors such as manufacturing times, stock availability, trademark completion, product testing, and the creation of creative assets for Amazon product detail pages. On average, most brands spend approximately 30-90 days in the launch phase, ensuring a smooth and successful product entry into the Amazon marketplace.
Investing in Your Product Launch
Launching a product involves several costs that brands need to consider. The primary expenses include FBA storage fees, FBA referral fees (which vary based on product size and category), shipping costs, and setting aside a budget for advertising. Additionally, brands should account for production costs, import/export fees, taxes, and storage expenses. By carefully calculating and budgeting for these costs, brands can make informed decisions and ensure a successful launch without financial strain.
Optimizing Your Marketing Investment for Success
Marketing is a crucial aspect of product success on Amazon. Brands should be prepared to invest a significant portion of their budget in advertising to drive visibility and sales. Specifically, allocating around $2,500+/month to $5,000+/month per sku for Amazon-specific CPC (Cost-Per-Click) advertising and an additional $2,000+/month for off-Amazon advertising on social media and search engines is recommended.
Results and Expectations After Launch
The timeframe to see significant results after a product launch can vary based on numerous factors. As a general rule, brands should allow a minimum of 90 days to gather enough data to analyze and accurately determine success. During this period, relevancy is built across advertising and search engine results placement. It is essential to be patient and persistent, as many brands may not reach profitability until their third or fourth month of selling on Amazon.
Seamless Integration with Shopify
For brands already using Shopify as their e-commerce platform, connecting their Shopify store to Amazon is possible through Shopify’s Amazon integration. This integration enables brands to seamlessly sell products on Amazon directly through their Shopify account, streamlining their multichannel sales approach and enhancing overall business performance.