Skip to main content

Launching Your Brand in Amazon

Welcome to Basilio Inc. Launching Your Brand in Amazon. If you’re thinking about starting up your own business as an Amazon seller, stick around, because you’ve come to the right place. 

In this comprehensive guide,  you’ll learn a clear path to navigate the initial stages and guides you through the intricate workings of the Amazon’s marketplace. Strategic selection for success is crucial for established brands, with the advantage of choosing products based on past performance. Some opt to add top-selling and evergreen items to ensure a strong start, while others diversify with end-of-season products, exclusive online bundles, or unique variations. Whether you’re pioneering the Amazon channel or expanding your brand’s reach, this guide equips you with the strategies to ensure a successful launch.

Chapter 4 – Opening an Amazon Seller Central Account Checklist

All Necessary Legal Documentation:

  • Your legal business information (address, company name, contact information, phone number – make sure your bank information, seller account information matches everything on your formation of your business.)
  • Email address directly tied to your business (avoid using personal or employee-specific emails)
  • Chargeable credit card (preferably a business credit card)
  • Government ID
  • Bank account (for receiving sales proceeds from Amazon)
  • Tax ID (Social Security number or Federal Tax ID number for your business)
  • State Tax ID (required if you exceed sales threshold or have a physical presence in certain states)

Determine your Fulfillment Strategy:

Choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM).

  • FBA allows you to store inventory in Amazon’s warehouses, making you eligible for the Prime delivery badge.

FBM requires you to handle storage, packing, and shipping, but it gives you more control over the process.

Meet the Author

CEO, Founder

Jerome Basilio