Chapter 4 – Frequently Used Terminology
A+ Content: This enhanced version of Amazon listings is exclusively available to Brand Registered brands. It empowers sellers to present formatted content, incorporate additional imagery, and even link to other product listings. A+ Content replaces the standard product description, enabling brands to create a more captivating and immersive shopping experience for customers.
ASIN: Short for Amazon Standard Identification Number, ASIN is a unique identifier assigned by Amazon to each product listing. It serves as a crucial reference for Amazon’s internal systems and simplifies product management for sellers.
Backend: Frequently used in Amazon Seller Central parlance, “Backend” refers to the pages where sellers can edit and optimize their product listings. This section holds the key to fine-tuning various product attributes to improve visibility and discoverability.
Flat File: A Flat File is essentially an Excel spreadsheet that empowers Amazon sellers to efficiently upload product details in bulk. Sellers can use this tool to update existing listings or create new ones, streamlining the listing creation process.
Indexing: The indexing process involves search engine algorithms combing through all readable content on web pages and adding it to their index. This index is later referenced to generate Search Engine Results Pages (SERPs) in response to user search queries.
Keyword Stuffing: This practice involves cramming back-to-back keywords into content in an attempt to enhance search visibility. However, it can create an awkward reading experience for users and is often penalized by search engine algorithms, adversely affecting page rankings.
Search Terms: Frequently used interchangeably with “keywords,” Search Terms refer to a field on the keyword tab of Amazon listings. Sellers input relevant keywords here to ensure their products are included in the indexing process.
SERP: The Search Engine Results Page (SERP) is the output page that search engines generate in response to user search queries. A higher ranking on the SERP enhances a product’s visibility and increases the likelihood of attracting potential customers.