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SEO Listing Optimization on Amazon

Welcome to Basilio Inc. SEO Listing Optimization. If you’re thinking about starting up your own business as an Amazon seller, stick around, because you’ve come to the right place. 

In this comprehensive guide, you’ll discover the art of crafting keyword-rich product descriptions that resonate with shoppers, mastering the art of product imagery to captivate potential customers, and providing valuable information that sets your offerings apart. With a focus on creating a strong brand identity and attracting loyal buyers, this book empowers you to navigate the saturated marketplace and come out on top.

Chapter 5 – Field Checklist

Creating a compelling Amazon listing requires attention to detail and essential fields that can significantly impact your product’s visibility and sales. Here’s a high-level overview of the vital information and key fields you should focus on when crafting your listing:


  • Product ID: Include the unique identifier for your product, such as UPC, EAN, or ISBN.
  • Product Name: Craft a clear and concise product name that accurately represents your item.
  • Manufacturer: Specify the manufacturer or brand behind the product.
  • Brand Name: Highlight your brand identity for brand recognition and customer trust.


  • Your Price: Set a competitive and appealing price to attract potential buyers.
  • Seller SKU: Assign a Seller Stock Keeping Unit (SKU) for internal tracking purposes.
  • Condition: Indicate the condition of your product, such as new or used.
  • Shipping-Template: Choose the appropriate shipping template for smooth order processing.


  • Product Description: Create a comprehensive and engaging product description that showcases its unique features and benefits.
  • Key Product Features: Highlight the most important features that differentiate your product from others.


  • Include high-quality and professionally shot images that give customers a clear view of your product from various angles.


  • Search Terms: Optimize for relevant search terms that potential customers may use to find your product.
  • Intended Use: Describe the primary purpose or application of your product.
  • Target Audience: Identify the specific group of customers who would find your product appealing.
  • Other Attributes: Mention any additional attributes or characteristics that set your product apart.
  • Subject Matter: Specify the main subject matter or category your product belongs to.


  • Weight: Provide accurate weight information for shipping and handling calculations.
  • Directions: If applicable, include clear instructions for using your product.
  • Ingredients: For relevant products, list the ingredients or materials used.
  • Item Dimensions: Specify the product’s dimensions for customer reference.

Meet the Author

CEO, Founder

Jerome Basilio