Skip to main content

10 Ways to Promote Your Amazon Listing

There are many ways to promote your listings and attract more customers. However, the following ways are the ones that can help you achieve success and all the expected outcomes! Make sure you read each and every tip carefully!

Search Engines

One of the many ways to promote your listings is using search engines Let’s be honest, what’s the most used thing if not the search engine like Google? To promote your listings you need to focus your attention on external sources. Even though Amazon is literally stuffed with customer, external sources still need to be considered!

To do so, one should be able to optimize listings correctly. This entails finding the right keywords, using the right wording and predicting what your customers would search for. To find the keywords that will surely work and fit your store’s needs, you can use special software. However, this software is not free, and in some case, it just doesn’t work properly! However, if you work directly with companies that help you optimize your listings, find the right keywords and attract more customers, you will avoid the technical errors and risks related to software-based analysis! Why? Because companies like ours work both manually and automatically, which means we are combining the best of both worlds!

Don’t Forget About The Rest!

Optimized listing also means having optimized product title, product descriptions that are written with bullet points, rich content and so forth. In other words, promoting listings can be possible if you do everything right, by the book.

Work With Amazon

Start with Amazon advertising and promote your listings better than you could have done: at the end of the day, one of the biggest platforms of the world has more resources than individual sellers do!

Sponsored ads campaign is one of the most powerful tools to promote your business and listings on Amazon. What’s more, Amazon will give you $50 in free clicks to help sellers like you get started easily! Together with this advertising opportunity, ads of your products will be more visible in shopping results and on product detail pages, which will in turn bring more customers and boost your sales!

Social Media Is The Answer!

In the era where everyone uses their phones, brands start using social media as their main weapon! This is actually a quite good idea, especially when you turn on the advertising methods! Social media platforms like Instagram and Facebook help you target your audience, and make sure they will see your store and your listings faster and easier, without even making an effort!

Set Competitive Price

Why should you set competitive price? Because of being more visible on Amazon! If you win the Buy Box, Amazon customers will notice you easier because Amazon Buy Box generally turns around sellers who…

  • Have Buy Box Eligibility
  • Set Competitive Prices

Bear in mind that low prices are not always a surefire way to promote your listings. Sometimes, for low prices you may result in getting a MAP violation complaint or get a warning notification from the platform!

Have a Positive Reputation

Have you ever heard that Amazon and its customers pay close attention to reviews and feedback? Negativity is not accepted on this platform, which means that even two or three negative reviews can affect your listings! If you want to promote them, you first of all need to make sure your listings and products are in good conditions, and only then think about attracting customers.

Which customer would click on the promoted listing if it’s not in a “positive” condition, after all?

Competitor Analysis

One of the ways to promote your listings is the competitor analysis. With its help, you will first of all audit listings of your competitors, their titles, descriptions and product features. What’s more, you will analyze the reviews of your competitors, the quality of their work, ad campaigns and keywords they use. This will help you understand your promotion-strategy, and promote your listings right, according to the needs of Amazon customers!

Of course, there are other ways for boosting your sales like offering revolutionary discounts and deals, getting products reviewed and Amazon’s A9. To know more about these methods of promoting your listings, and therefore, leveling up your sales, contact us at Jerome Basilio. Together with us, you will have the best Amazon account management strategy, which of course, entails listing promotion! Know that you know how everything works, contact us!

Jerome Basilio

Assisting businesses with Wholesale and Multimarket Management services is a passion of mine and that is why I formed Basilio Corporation, providing such services for 84 companies as of today. Basilio Corporation has sold a total of 52 stores for seven figures, in open digital exit broker companies. The company has partnered with Khachaturov Group, a leader in multiple industries, which has strengthened its resources. Over the years, I have used my experience to consult top players in the business, and mentored minds which became influential millionaires in the eCommerce sphere.