What do you think about holidays like Christmas and New Year? Are they fun? Do you get presents? Oops, we asked the wrong person! It would be more appropriate to ask how much sales you expect during these holidays. Are your products ready to be sold? Are you ready for the never-ending flow of customers striving for holiday presents? Have you already set the pricing? Not so fast! There are certain tips which we have prepared for you, and which will definitely help you deal with seasonal products during seasonal times!
Are My Products Seasonal?
Products are seasonal if they bring you profits only in specific periods of time, and which remind people of certain holidays, seasons or events. For example, pool rubber rings remind practically anyone of beaches, the sun and long summers that are difficult to forget. Meanwhile gloves and Christmas trees symbolize the wintery holidays. If you feel you’re selling such products, then congrats! We have some useful tips for you!
You Don’t Need a Fortune Seller…or Rather, a Fortune Teller!
You can predict your sales without visiting a fortune teller; it’s easier than you think! In the upgraded world, we have everything: reports, analysis and statements helping you predict the future sales you’re going to have! This is the par, where you should not only be happy for your future sales and profits, but also plan your budget, hire people if needed, decide how much money you’re going to spend on marketing and so forth.
Remember, in the business world, plans are nothing, planning is everything. Having plans about possible income is nothing if you haven’t even planned your budget, hired staff, or marketed your business. In business, everything counts!
Promote, Market, Sell!
“Stopping advertising to save money is like stopping your watch to save your time,” you just can’t forget about that! Without enough marketing and promotions, your products will never be visible to the audience, and therefore, will never be sold. Do you want that? Obviously not!
Make sure you stress on the freshness and novelty of your products: customers always need something new, fresh, different and original. Especially during the holidays, when it is everyone’s duty to buy gifts and make others happy. So, use this as a privilege, and showcase your products in a way no one would ever do!
And Discounts!
Don’t forget about holiday discounts! Nothing attracts customers more than discounts and low prices, they’re falling for it every time! As we said, customers have to buy presents for the ones they love, but even that doesn’t stop them from buying products that are cheaper than others!
You will even boost your reputation, and your customers will return as soon as the holidays return as well! If a customer feels that your holiday products are high-quality, affordable, interesting and cute, they will remember your name, and come back when it’s time to buy new products!
Don’t Forget to Have a Plan B!
What if a customer doesn’t like your products? Yes, that’s not something you’d want to hear, but we should observe all the options! What if your customer decides to return the product? Are you ready for a return? This is where you should carefully think about all the strategies and policies you should follow while handling returns. Yes, returns are a real pain in the neck, but they happen: admit it, and start developing your policies!
And the Most Important Thing!
Let’s not forget that you’re operating a wholesale store, and want to boost the sales of your seasonal products. But what do you need for that? Well, we know exactly what you need!
As a wholesale business, you should purchase products in bulk, and only then sell them on your website, or other online platforms, and yes, we know that you know about this! But there’s something very exciting about these products: you can make the best out of your wholesale business, because you’re not only sure that all your products will be sold, but also that buying them in bulk will reduce the expenses. Who wants to spend more, especially during the holidays? No one, we must say!
Are you ready for your seasonal products? You surely are! But if you’re not sure, you can always pass this case to professionals working at Jerome Basilio, and enjoy your business without any extra thoughts about inventory management, supplier acquisition and other boring processes that no one likes. Lucky for you, we are obsessed with our job, and are ready to help. Calling us is all it takes!
