| Job Summary: |
| The DSP Specialist is a designer of advertising solutions and a driver for revenue growth for clients. The responsibilities include project management, providing recommendations through data-driven solutions. The incumbent shall be a subject matter expert who can provide education and nurturing for advertisers, crafting proposals through creative data, guiding creating testing and providing invaluable insights. |
| Key Responsibilities: |
| Reports to the Sales Manager/ Operations Manager regarding the productivity under the Operations Department, the challenges encountered with their respective action plan, and strategies to be developed or implemented; Specific Responsibilities: a. Create Standard Operating Procedures for DSP Processes including setup, optimization and management to maintain consistency and quality in service delivery; b. Building advertising solutions to grow the revenue of our clients; c. Seamless project management of campaigns; d. Providing data-driven creative strategy recommendations; e. Ongoing advertiser education aimed at helping them grow their business on Amazon; f. Diving deep into creative data, recommending creative testing, and providing creative insights to our advertisers; g. Providing efficient and accurate campaign management; h. Identifying opportunities to improve our workflows and implement best practices across teams continuously; i. Mentoring PPC Strategists and support them in programmatic client conversations; j. Upholding our customers’ experience; k. Other related duties. |
| Competencies: |
| Education: At least a Diploma in any discipline; Skills and Work Experiences: a. Proven experience in digital marketing, particularly in DSP advertising on Amazon. b. 2+ years of experience as a DSP Specialist c. Proficiency in Amazon DSP tools and platforms. d. Strong project management skills with a track record of successful campaign execution. e. Data-driven and analytical mindset, capable of providing valuable insights and recommendations. f. Passion for staying up-to-date with industry trends and be |
| Key Performance Indicators: |
| Learning: Never-ending acquisition of knowledge and skills. Eagerness: To get started. Keenness. Bias for fresh action. Tech Savvy: 55+ WPM, Excel guru, Google enthusiast, uses Slack threads Consistent Communication: Frequently convey info with clarity, accuracy, and purpose to all parties |
Category: Marketing