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What Is the Amazon Buy Box and How to Win It!

Amazon continues to remain one of the most powerful and profitable e-commerce platforms. More than 50 percent of all U.S online sales go through Amazon. It is the exact reason why nearly three million people prefer to run their business on this platform. Additionally, Amazon provides its sellers with lots of benefits for succeeding on its platform. However, it is wise to mention, that Amazon account management is not an easy process, since it requires lots of skills and knowledge on the seller’s part. Vital aspects such as amazon listing optimization, good customer service, competitive prices, and brand establishment play a crucial role within your operation.

Another vital aspect which plays an important role in your Amazon business is the Buy Box. The main reason is that the Buy Box has a tremendous impact on conversions.

Competition Is Killer

If you are an experienced Amazon seller, you will agree that one of the hardest parts of selling on Amazon is coping with competition. That’s because there are millions of sellers who sell the same items with completely different prices, and if you want to continue selling on Amazon, you must learn to live side by side with your competitors and try to find new ways for boosting your sales.

As practice shows, most Amazon customers prefer to buy products through the Buy Box section; no wonder more than 80 percent of Amazon’s sales go through the Buy Box.  So, try to do your best in becoming a high-ranking seller, since it is a direct way to showcase your products in this section.

In this case, you can boost your sales on Amazon and make a decent amount of money from them.

Now that you have learnt the advantages provided by the Amazon Buy Box, you may probably want to find out which criteria you should meet in order to become eligible for winning it.

How to Win the Buy Box?

Keep in mind that you have to put much effort for winning the Buy Box, since there are lots of sellers who are ready to claw and fight for winning it. But, first of all, you have to make sure that you meet the following criteria:

  • You have a professional seller account
  • You sell only new items
  • You have enough quantity of products

If you want to check whether you are eligible for the Buy Box or not, you have to implement the following actions:

  • Click the inventory button from your Amazon Seller Central account and select “Manage Inventory.”
  • Click on the “Preferences tab”
  • If you are eligible for the Buy Box, it will say “Yes.”

It is wise to mention that only several categories of products are eligible to use advantages provided by the Buy Box. However, the benefits provided by this option are huge, especially for those who do not have enough experience in selling on Amazon. That’s because thanks to the Buy Box, you can succeed in your Amazon business within no time. Therefore, every Amazon seller knows about the advantages provided by this option and do their best in order to win it at any costs.

Unfortunately, in some instances, even if seller meets all the criteria for winning the Buy Box, they are not eligible for getting it. In this case, you have to reach out to the Amazon Seller Performance team and ask them to consider your candidature for winning it.

As an Amazon seller, you should be aware of the fact that there are lots of factors which may impact your Buy Box status, including: shipping time, prices, and fulfilment method. The last requirement is the most important one, since every buyer wants to get their order intact, without damages and in the fastest way. If you want to implement all these requirements at the same time, then Amazon FBA is the best solution to this problem.

That’s because it provides sellers with a huge number of benefits for running a safe and profitable business at the same time. Contact Jerome Basilio’s team, and our Amazon automation service will help you launch your FBA business without facing any issues. Moreover, our Amazon management team will teach you how to run an Amazon FBA wholesale business and succeed in it within the shortest period of time.

Jerome Basilio

Assisting businesses with Wholesale and Multimarket Management services is a passion of mine and that is why I formed Basilio Corporation, providing such services for 84 companies as of today. Basilio Corporation has sold a total of 52 stores for seven figures, in open digital exit broker companies. The company has partnered with Khachaturov Group, a leader in multiple industries, which has strengthened its resources. Over the years, I have used my experience to consult top players in the business, and mentored minds which became influential millionaires in the eCommerce sphere.