Once you start operating a business on Amazon, you realize how important it is to maintain a healthy store with encouraging reviews and positive reputation. People who sell on Amazon know that if you’re a bad seller with negative or unenthusiastic reviews under your products, even Amazon’s enormous customer-base won’t help! This is why everyone is trying to get reviews both legally and illegally!
What is An Illegal Review?
Illegal reviews are those that are created on purpose to increase sales and orders. This is usually done by Amazon sellers, who use their buyer accounts to leave a positive review under their products. However, there’s no limit to human imagination: sellers use accounts of their family members, offer rewards, incentives and discounts in exchange for a positive review, send customers free products or even pay them to praise their products on the store, and some of them even work with special companies!
Fortunately, our specialists at Jerome Basilio know everything about Amazon, and guess what? They don’t recommend faking reviews on this marketplace!
In reality, there are different ways to get positive reviews on Amazon without breaking the rules, and we will show you how to do that!
Ask Amazon!
Even though it’s quite surprising, Amazon can help its sellers get positive feedback. However, these reviews are not faked, altered or manipulated. This is done within a program called Amazon Vine. According to Amazon, Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions.
Who writes all those reviews? Trusted customers! “Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers.”
Don’t Remove Negative Reviews
Yes, negative reviews can help you get positive ones!
Everything starts from the moment you first get a negative review. When it happens, you don’t need to panic or worry – there are millions of customers who can either be happy with their product or extremely dissatisfied. Sometimes it’s just not up to you!
So, when you get a negative response, you need to politely address each and every issue of your customer. This will in turn affect others who are reading the reviews of your product, and will certainly motivate others to shop from you. Here’s the secret – customers desperately need attention, especially in eCommerce! If you show them that you care, you will win their hearts and pockets in a very short period of time and start getting positive reviews!
Ask Customers
If you have already mastered Amazon’s policies, you surely know that Amazon doesn’t allow sellers to ask customers for positive reviews. However, Amazon doesn’t say anything about reviews in general: no act wise! So, you can politely ask them to review the product they purchased from you, by saying that it’s important for you as a seller.
This strategy really works, especially when you choose the right wording. You shouldn’t sound too fanatical or extreme: this will dispel all the customers and you will be left with nothing!
What’s the Difference Between Reviews and Feedback?
Many sellers confuse reviews with feedback. However, we assure you that these two are completely different and you need to know everything about them before actually starting the selling process!
A product review is all about your products. When customers find your listings on Amazon, and are planning to purchase products for you, the first thing that comes to their mind is to investigate your product reviews. It’s important to know how other customers feel about your products, what kind of experience they had and what they especially noticed while shopping from you.
At the same time, feedback is all about sellers. There are certain people who first of all want to understand who they are going to deal with. They need to know how you will address their issues and handle unexpected problems during the shipping process. As we said, customers are striving for attention – if your feedback doesn’t show your polite and thoughtful nature, some customers probably won’t buy anything from you.
Long story short, never fake feedback on Amazon! It’s easier and actually legal to ask for reviews or provide the best customer service rather than manipulate or alter reviews and later have problems because of that! But do you know what also helps you get positive reviews? Right Amazon account management, proper and legitimate Amazon automation and a good Amazon listing optimization service! If you want to enjoy the advantages of these services, give us a call!
