Job Summary
Basilio owns search end to end, ranking clients across Google, AI answer engines, and digital PR so they are the result buyers find.
As a Digital PR & Link Building Specialist at Basilio Inc, you earn the authority links and coverage that move rankings. You sit inside the Search Authority team, own your results, and are measured on what you move, not hours logged.
Basilio Inc is a growth and marketing company that builds and runs brands across Amazon, Walmart, TikTok Shop, and the open web. We hire operators, train them on proven systems, and give them real accounts to run. This is a remote-first, outcome-owned role for someone who wants to do the best work of their career on brands that are actually scaling.
What You Will Own
- Build and run link acquisition and digital PR campaigns
- Land placements and mentions on relevant, high-authority sites
- Develop outreach angles and assets journalists and editors want
- Track link velocity, authority gain, and ranking impact
- Keep on top of algorithm, SERP, and AI-answer changes and adjust the plan
- Coordinate with content, dev, and design to ship SEO work that holds
- Educate clients on the roadmap and what each move is worth
A Typical Week
- Move your core metrics: quality links and placements earned and domain authority growth
- Hands-on execution in Ahrefs, Semrush, outreach and email tools
- Sync with content writers, technical and web developers, and the paid media team and report progress
What Success Looks Like
- First 30 to 60 days: you are fully ramped on your accounts and tools and already moving quality links and placements earned
- Ongoing: you consistently hit target on quality links and placements earned and domain authority growth
- You leave every account, campaign, or project measurably better than you found it
Competencies
- Relationship and outreach skill
- Nose for a linkable angle
- AI fluency: strong prompting and sound judgment on when to trust or override a model (required)
- Ownership: you run your lane end to end and are measured on the outcome
- Clear, direct written and verbal communication
- Comfort working in a fast, data-driven, remote-first team
- Discipline with process, deadlines, and documentation
- Coachability: you take feedback and turn it into better work fast
Education
Bachelor’s degree in PR, Marketing, Communications, or a related field, or equivalent experience.
Work Experience
3 to 5 years in link building, digital PR, or outreach.
Tools You Will Use
- Ahrefs
- Semrush
- outreach and email tools
- HARO or Connectively
- ChatGPT (OpenAI)
- Claude (Anthropic)
- OpenRouter
- Qwen
What You Bring
- Fluent English, written and spoken
- Strong organization and the ability to juggle multiple priorities
- A self-starter who does not need to be chased
- Reliable high-speed internet and a professional remote setup
Key Performance Indicators
- Quality links and placements earned
- Domain authority growth
- Outreach reply and placement rate
- Ranking lift from links
- Quality and consistency of your work as reviewed by your lead
- Reliability: you hit deadlines and communicate early when something is at risk
Who You Will Work With
You work alongside content writers, technical and web developers, and the paid media team. You report to your department lead and partner directly with account teams and, where the role calls for it, clients.
Working With AI (Required)
AI experience is required for this role. You are fluent with ChatGPT (OpenAI) and Claude (Anthropic), comfortable running models through OpenRouter and open models such as Qwen, and you write clear, effective prompts. Most of the work at Basilio Inc is AI-augmented, so you use AI to work faster and sharper every day while owning the judgment, accuracy, and final result yourself.
Use AI across research, clustering, briefs, and drafting, and understand how AI answer and generative engines surface content. You verify facts and technical calls yourself and optimize for both classic and AI search.
Growth Path
Clear path from Specialist to Senior Specialist to Manager and Lead as you show consistent results, with training through the Basilio Academy along the way.