Microsoft Ads that pays for itself, where competition is thinner.
Microsoft Ads (Bing) reaches an older, higher-income, and often overlooked audience at lower costs than Google, and most advertisers ignore it. We run it as a profit channel: search, shopping, and the audience network, with LinkedIn-profile targeting Google cannot match. Cheaper clicks, less competition, real return.
Everyone crowds Google and leaves cheaper, high-intent clicks on Bing.
Microsoft Ads reaches a valuable audience, older, higher household income, on work devices, at lower cost per click and with less competition than Google. Most advertisers never touch it, so the intent is there and the auction is soft, and it goes unclaimed.
We claim it. Search and Shopping ported and tuned for the Microsoft audience, the audience network worked, and LinkedIn-profile targeting layered on, something Google simply cannot do. A profitable channel most of your competitors are ignoring.
Six systems. You pick the scope.
This is how we run Microsoft Ads. Take a focused build or full management. We handle structure, creative, bidding, and landing, and you get a return you can measure.
Search campaigns
Search built and tuned for the Microsoft audience, not just imported from Google and left alone.
Shopping and feed
Shopping campaigns and a clean feed to capture product searches at Bing's lower costs.
Audience and LinkedIn targeting
The Microsoft audience network plus LinkedIn-profile targeting Google cannot offer.
Tracking and attribution
Clean conversion tracking so every sale ties back to the campaign that drove it.
Ad creative and copy
Copy and assets tuned to the audience, tested to lower costs and lift conversion.
Import and expansion
Your Google account ported cleanly, then expanded into what Microsoft does uniquely well.
The same discipline, tuned to the campaign type.
On Microsoft Ads, a prospecting campaign is not a retargeting one, and creative is not bidding. Each rewards different work.
Built for who is on Bing.
Waste cut continuously.
Clean and controllable.
To a target return.
Tuned to the audience.
Lower CPCs captured.
Titles and data built to win.
Split for control.
By product and margin.
Wasted queries cut.
Feed issues cleared.
Cheaper clicks than Google.
Quality, brand-safe reach.
Audiences that convert.
Native, not banner-blind.
Warm buyers pulled back.
Priced to a return.
Junk placements cut.
By company, industry, function.
Reaches the right buyer.
Combined with search intent.
Fits over volume.
What Google cannot do.
Tied to pipeline.
We scale spend only as fast as the return allows.
Microsoft Ads is not a straight climb. Creatives fatigue, auctions shift, and there are down weeks, that is real advertising. But a disciplined account trends up on return, and we only pour more budget into the plays where the math holds.
Bolt on the work your return actually needs.
The core runs the platform to profit. These are the focused modules you add when a specific leak or opportunity needs a closer look.
Tracking rebuild
Conversion tracking rebuilt for clean attribution.
Google import and tune
Your Google account ported and tuned for Microsoft.
Shopping feed build
An optimized product feed for Microsoft Shopping.
LinkedIn targeting setup
Profile-based B2B targeting layered onto the account.
Ad creative
Copy and assets tuned to the Microsoft audience.
Landing and CRO
Post-click pages rebuilt to convert the traffic.
Account audit
A teardown of an existing Microsoft account.
Profit dashboard
Spend, ROAS, and CPA by campaign, live.
The decision system, live and explorable.
This is the actual thinking behind the work, not a summary. Open any module, follow the branches, and drag any node to see how Microsoft Ads is really run.
Run one build, or manage the whole account.
Launch and prove Microsoft, or hand us the account to run and scale every month. Add-on modules attach to either.
Platform Launch
- Account built and structured
- Tracking and creative included
- Campaigns launched and managed
- Managed to a target return
- Add-on modules available
Managed AccountMost Popular
- Ongoing management and optimization
- Creative and testing pipeline
- Landing and conversion support
- Daily monitoring
- Profit reporting you can bank
Before you spend.
Is Microsoft Ads worth running?
Can you just import my Google campaigns?
Is the budget included in your fee?
What is the LinkedIn targeting advantage?
Will the volume be lower than Google?
What is the difference between the core and the add-ons?
Work that shows up in the numbers.
We ran this service for a nutrition brand the way we run it for every client, direct execution against a clear target.
How we ran itDiagnosed the constraint, executed the system, measured against a baseline, and reported the result.
Illustrative example, client identity withheld. Results are not typical and are not a guarantee of future outcomes.
Stop guessing. Start scaling.
Tell us your margins and your goals. We will build the Microsoft Ads account that turns ad spend into traceable profit, and scale it only as fast as the return allows.
Scale My Microsoft Ads