PPC Management Across Every Platform | Basilio Inc
Paid Media

PPC management that grows your return.

Paid media across Google, Meta, TikTok, Microsoft, LinkedIn, Reddit, OpenAI, and the marketplaces. One coordinated strategy, tuned to your target return, so every dollar works harder.

4x+
Blended ROAS we target
9
Ad platforms run for you
84
Brands scaled since 2019
Bid CockpitCONFIDENTIALLiveDayWeekLIVE
paid-desk / bids / live
5.4xGoogle
4.1xMeta
3.6xTikTok
Blended ROAS4.6x
Spend today$41.2K
Brand, exact7.1x
Conquest4.8x
Prospecting3.9x
Activitystreaming
Scaled Brand exact, +18% budget3m
Paused 6 low-ROAS keywords19m
New audience live on Meta44m
$41.2Kspend today
1,284conversions
$18.40CPA
As Featured In
Inside The Operation

Every platform, run from one desk.

Our team works your ad accounts every day, and you see all of it in one place, the spend, the return by platform, the top campaigns, the tracking, and how efficient you are versus the field. Illustrative view, every number here is a sample.

CONFIDENTIALops-e7.basilio-int.net/a9f2/paid-deskLIVE
CampaignsKeywordsBidsDaypartingAudiencesBudget
paid/Bids
All systems goSynced 12s agoAuto-refresh 5s
Search this desk
Live overview
Blended ROAS
last 26 weeks
4.6x+86%
5.7x4.3x2.9x1.4x0.0xWk 1Wk 7Wk 13Wk 19Wk 26
Spend today$41.2K
Conversions1,284
CPA$18.40
Spend today$41.2Kon pace
Blended ROAS4.6x+0.4
CPA$18.401.2 lower
Conversions1,284+11%
2.4MImpr61KClicks2.5%CTR$0.68CPC1.2%Wasted spend3,410Neg kws
ROAS by platformblended 4.6x
Google Ads5.4x
Meta Ads4.1x
TikTok Ads3.6x
Microsoft2.7x
Budget allocationby platform
Google 48%Meta 28%TikTok 16%
Daypartingspend by hour, UTC
Top campaignsby ROAS
CampaignSpendROASStatus
Brand, exact$8.2K7.1xScaling
Competitor conquest$6.4K4.8xScaling
Prospecting, LAL$9.1K3.9xTuning
Retargeting$4.6K6.2xScaling
Streaming live$1.7Kspend / hr42clicks / min318bids tunedCPU 18% · mem 42% · p99 120ms
Paid media across every platform, run by your dedicated teamManaged by Basilio Inc
The Standard We Hold

The numbers that grow your return, held every day.

Every account has a target and we hold it. Here is the standard we operate to, tracked daily.

88
Return on spendEvery account tuned to your ROAS target
84
Account structureCampaigns built to scale, not to leak
80
Creative velocityNew angles shipped and tested weekly
92
Tracking healthServer-side, clean, and attributed right
What Changes

What we move once we run the ads.

This is the shape of what we move once we take the accounts over. Illustrative of the pattern, not a guarantee.

Blended ROAS
Before2.1x
With us4.2x
Cost per acquisition
Before$70
With us$38
Wasted spend
Beforehigh
With uslow
Conversion rate
Before3%
With us6.1%
How It Works

Your whole paid media operation, on one map.

Paid media is not one platform, it is every ad channel run under one plan: the media-planning brain that allocates by marginal return, then Amazon, Google, Microsoft, Meta, Reddit, TikTok, LinkedIn and OpenAI, each run to a number. The map shows all of it. Open any card to see exactly how we run that channel.

Interactive map · open any card for its full playbook, drag any node · The Paid Media System
This is the whole paid media operation, run as one system. Every box on the map is a real subsystem we run for you, from the allocation brain to each platform flywheel and the weekly routine. Open any card for its full playbook. The individual a la carte services each cover one of these boxes on their own.
How This Works

We do the work, you make the calls.

We put our team on your ad accounts that runs the structure, the creative, the bids, and the tracking.

We send you a report every week, meet every two weeks to pick the next move, and email a recap at month end. Want a report every day? We can do that for an added fee.

Paid media is not a lever you pull, it is a system you run. We run it to a number.How we operate
Media ReportRUNNING
01Account structure and setupRUN
02Creative and anglesRUN
03Bidding and budget pacingRUN
04Tracking and attributionRUN
05Testing and optimizationRUN
06Weekly report to youYOU
07Meeting every two weeksYOU
08Budget and directionYOU
How We WorkTOGETHER
We operate, you directReported weekly
Built To Compound

Your return compounds, month after month.

Paid media compounds as the data comes in and the creative sharpens. Some tests lose, some scale, but the account trends up. Illustrative curve.

Built To Compound
Ad spend and blended ROAS
7D30D12M
5.3x+85%As we feed spend into what works and cut what does not, every dollar returns more. Spend rises (gold bars) and the return on it (turquoise line) climbs faster.
$55K$42K$28K$14K$0K5.3xWk 1Wk 7Wk 13Wk 19Wk 26
start2.8xweek 1
now5.3xthis week
spend$50Kthis week
peak5.3xbest week
Ad spend, weeklyWhat we put into the platforms
Blended ROASRevenue back per dollar, across all platforms
How We Run Paid

Three layers, so spend never leaks.

Most ad accounts fail on execution, not idea. We run paid as three layers that check each other, so scale never comes at the cost of efficiency.

Layer One

Foundation

Clean server-side tracking and an account structure built to scale, so every dollar is measured and every campaign has a job.

Server-side trackingAccount structureAudiences
Layer Two

Creative

New angles, hooks, and formats shipped and tested weekly, because creative is what actually moves a modern ad account.

Angles and hooksUGC and staticWeekly tests
Layer Three

Optimization

Daily bid, budget, and audience work tuned to your ROAS target, with a quality layer watching for waste as you scale.

Bids and budgetsROAS tuningWaste control
The First 90 Days

Live and growing inside 90 days.

A clear path from handing us access to accounts that run on their own cadence. No open-ended setup.

Weeks 1 to 2

Audit and tracking

We audit the accounts, fix tracking, and map the plan with you.

Trackingserver-side
Weeks 2 to 4

Rebuild structure

Accounts restructured to scale, first creative batch produced.

Structurerebuilt
Weeks 4 to 8

Launch and test

Campaigns live across platforms, creative testing begins, winners emerge.

Testsrunning
Ongoing

Scale winners

Double down on what returns, cut what does not, push to the target.

Cadencedaily
The Track Record

Operators, not beginners.

Every part of this was built and pressure-tested inside the brands we own and operate, over nineteen years, then run for private partners.

$350M+
Revenue generated across 84 brands
84
Brands scaled on paid media
19 yrs
Running spend across every platform
100+
Specialists across 15 departments
Cebu, PhilippinesOnsite managers and specialists.
Yerevan, ArmeniaOnsite manager and specialists.
Virtual consultantsUK, Australia, and Canada.
CertifiedMeta, Amazon, and Helium 10.
Figures are directional and illustrative of Basilio Inc's operating history, and individual results vary.
Case Study

What this looks like in practice.

Here is how a paid-media turnaround can look for a DTC brand. Identity withheld; an illustrative scenario, not a typical or guaranteed result.

Lumen SkincareNAME WITHHELD
DTC skincare
9 monthsengagement

Spend was up and returns were flat. We cut the waste, restructured the accounts across Google, Meta, and TikTok, and fed budget only into what paid back. Same brand, less spend, far more revenue.

Blended ROAS
2.8xto
4.6x
CPA
$32to
$18
Monthly spend
$60Kto
$41K
Conversions
740to
1,284
Illustrative case study. The client is withheld for confidentiality. Figures are an example of a scenario that can work, they are not typical and are not a guarantee of future results.
No Black Box

You see every number, every week.

No black box. Here is exactly when you hear from us, and what you get.

Every week

A written report

Spend, return by platform, top campaigns, and creative performance, in plain language you can read.

Weeklyin your inbox
Every two weeks

We meet

A call to look at the numbers and pick the next move. We recommend, you decide.

Bi-weeklystrategy call
End of month

Recap by email

The whole month in one place. Want daily reports? We can do that for an added fee.

Monthlyrecap
Always

You stay educated

We teach as we operate, so you understand your own business, never dependent.

Ongoingno black box
Two Ways To Engage

Every platform, or the one you are missing.

Run all of your paid media as a managed partnership with a dedicated team, or take a single platform a la carte. Terms are scoped to your model on a discovery call.

Managed

Paid MediaFree Call

A complete, dedicated team running your ads across every platform to one strategy and one return target.
  • A dedicated team on your ad accounts
  • Google, Meta, TikTok, and more
  • Weekly reports, a meeting every two weeks
  • Server-side tracking built in
  • Tuned to your ROAS target
Build With Us
A la carte

Single Service

Already running? Take one platform: Google, Meta, Microsoft, LinkedIn, Reddit, OpenAI, TikTok, Amazon, or Walmart ads.
  • One platform, run for you
  • Plugs into your existing setup
  • Tuned to that platform and your goals
  • Measured against a baseline
  • Upgrade to paid media anytime
Take A Service
These pages are open to everyone. We scope structure, terms, and fit on a call.
Common Questions

Before we run your ads.

Is this really done for me, or do I have to be involved?
It is done with you. Our team runs the accounts. You get a report every week, a meeting every two weeks, and a recap at month end.
Which platforms do you run?
Google, Meta, TikTok, Microsoft, LinkedIn, Reddit, OpenAI, and Amazon and Walmart ads. You pick the platforms that fit your buyers, and we run them to one strategy.
Do you make the ad creative?
Yes. We produce and test new angles, hooks, and formats weekly, because creative is what moves a modern ad account. Or we work with what you have.
How do you handle tracking?
We set up clean server-side tracking so every dollar is measured and attributed right, which is what lets us optimize to your real return.
Can I just run one platform?
Yes. Any platform runs a la carte. The paid media system is the partnership, and you can upgrade anytime.
Do you guarantee a ROAS?
No credible team guarantees a specific return. What we guarantee is the right structure, creative, and optimization, run to your target and tracked openly.
Book A Call

Bring the budget. We will run the spend.

Book a call and we will map the platforms, the tracking, and the paid media system that scales your spend to a target.

Build With Us