Facebook Marketing

A Facebook presence that still reaches and still sells.

Facebook is far from dead: it still has the largest, most valuable audience for many brands, especially through Groups, video, and community. We run it as a real channel, content, community, and growth, so you reach the audience that is still very much there, and turn it into buyers.

1.8M
Monthly Reach, Growing
On-Brand
Every Post
Owned
An Audience You Build
Facebook DeskCONFIDENTIALLiveDayWeekLIVE
facebook-desk / reach / live
Weekly reach, 12 wk1.8M
82Kfollowers
4.1%engagement
12Kshares
Launch post reached 410Kspike
Offer post engagement +5%up
Activitystreaming
Launch post reached 410K9m
Engagement up 1.2 pts24m
7 posts scheduled40m
82Kfollowers
1.8Mreach
4.1%engagement
The track record behind the work
$350M+
generated for clients
84
businesses grown
54
exits
2019
award-winning since
4.8
on Trustpilot
Trusted By Operators, Featured In
Why Organic

People wrote off Facebook and left a huge, valuable audience unworked.

Facebook is unfashionable, so brands neglect it, and that is exactly the opportunity. The audience is enormous and often higher-intent and higher-spending than the trendier platforms, especially in Groups and community, and most competitors have stopped trying.

We work it seriously. A content engine tuned to how Facebook actually distributes now, Groups and community that build real loyalty, and growth that reaches the audience still there. An underrated channel turned into reach and revenue.

Attention is earned post by post. Show up, on brand, every day, and it compounds.The Basilio Inc social standard
Presence AuditRUNNING
01Content quality and cadencePASS
02Format fitPASS
03Hook and retentionPASS
04Community and engagementPASS
05Follower and reach growthPASS
06Brand consistencyPASS
07Profile and bio optimizationPASS
08Conversion pathPASS
09Analytics and learningPASS
Presence ReadGROWING
Scored across the channel86 / 100
What Is Included

Six systems. You pick the scope.

This is how we run Facebook organically. Take a focused piece or the whole channel. We handle content, community, and growth, and you get a channel that builds an audience.

Content engine

On-brand posts, video, and links produced and scheduled to how Facebook actually distributes reach today.

Groups and community

Building and running Groups and community, where Facebook's real engagement and loyalty now live.

Community management

Comments, messages, and engagement handled, turning a page into a community that buys.

Video and Reels

Short and long video built for Facebook's video-first distribution, the format it now pushes.

Profile and page optimization

Page, bio, and calls to action optimized to convert the reach into follows, leads, and sales.

Growth and analytics

Reach, engagement, and growth tracked, so the channel is run on data, not habit.

Pick Your Focus

The same standard, tuned to how you grow.

On Facebook, content is not community, and growth is not analytics. Each builds the channel differently.

Feed the page
Content Engine
On-brand posts and video produced and scheduled to how Facebook distributes reach today.
Content EngineDetailOverviewReach3.3MFollows+7KEng4.%tracked to profitlive
Reach, 90d
thispriorvs previousgaining
+34%
Engagement
9060300avg18152230-day trendlive
5.4%
Posts / wk
45weekly volume+ trend
14
CadenceStrong

Enough volume to stay in the feed.

Format fitStrong

Built for Facebook distribution.

HookClear

The first line earns the read.

Link strategyClear

Traffic without killing reach.

On-brandStrong

One clear voice.

RepurposingClear

One idea into many posts.

Build loyalty
Groups and Community
Building and running the Groups and community where Facebook's real engagement now lives.
Production BoardListBoardDraft2Post APost BScheduled2MonWedLive1Reeldrag to move · autosave
Members
70indexscope83%depth88%pace55%readiness scoretracked
Growing
Active rate
pri88sec87ter85lon48by segmentranked
High
Loyalty
thispriorvs previousgaining
High
Group strategyStrong

A community with a reason to exist.

ProgrammingStrong

Content that drives participation.

ModerationStrong

Kept valuable and on-brand.

Member growthClear

A steady inflow of the right members.

ConversionClear

Community that turns into buyers.

RetentionClear

Members that stay and engage.

Ride distribution
Video and Reels
Short and long video built for the video-first distribution Facebook now pushes hardest.
Video and ReelsExportSortFilterPostReachEngReel 12240k6.1%Carousel120k4.8%Story88k3.2%Video310k7.0%4 rows · live sync
Video reach
9060300avg18152230-day trendlive
Rising
Watch time
69weekly volume+ trend
High
Videos / wk
61indexscope84%depth69%pace84%readiness scoretracked
6
Hook rateStrong

The first seconds earn the watch.

FormatStrong

Reels and video built native.

VolumeClear

Enough to feed distribution.

RepurposingStrong

Cut across formats.

On-brand lookClear

Consistent style.

CaptionsClear

Built for silent autoplay.

Reach more
Growth and Optimization
Profile, calls to action, and content tuned to convert reach into follows, leads, and sales.
Growth and OptimizatDetailOverviewReach3.3MFollows+7KEng4.%tracked to profitlive
Follower growth
pri79sec67ter44lon40by segmentranked
+Rising
Conversion
thispriorvs previousgaining
High
CTA clicks
9060300avg18152230-day trendlive
+Growing
Profile optimizationStrong

Page built to convert.

Calls to actionStrong

Clear next steps.

Growth loopsStrong

Content built to grow, not just post.

Cross-promotionClear

Reach pulled from other channels.

TestingClear

What grows the page, found.

AnalyticsStrong

Run on data, not habit.

Sample readings for illustration, not forecasts or guarantees. Every account and market performs differently and results depend on the work put in.
Reach Over Time

Presence compounds when you never go quiet.

Reach on Facebook is jagged. A post pops, a week is flat, the algorithm shifts, that is real social. But a channel that keeps producing trends up, and the audience and content library it builds keep working long after any single post has faded.

Facebook Marketing12-month viewGROWING
Basilio/12-month view Search Synced now B
3M2M1M500K0audience compoundsW1W6W12W18W24W30W36W42W48W52
Audience reach · rolling readupdating
Illustrative pattern. Real performance rises and falls and depends on the work put in. Nothing here is a guarantee of results.
Tailor The Channel

Bolt on the firepower your presence actually needs.

The core keeps the channel alive and growing. These are the focused modules you add when a goal or moment needs more.

+

Video studio

A pipeline of Facebook video and Reels.

+

Group launch

Standing up and growing a branded community.

+

Community desk

A managed team handling comments and messages.

+

Paid amplification

Paid behind the organic posts that perform.

+

Content batch

A concentrated batch of content for a push.

+

Content strategy

Pillars and calendar tuned to your audience.

+

Shop and catalog

Facebook Shop and catalog set up to sell in-feed.

+

Social analytics

Reach, engagement, and growth tracked live.

How It Works

The decision system, live and explorable.

This is the actual thinking behind the work, not a summary. Open any module, follow the branches, and drag any node to see how Facebook Marketing is really run.

Interactive · open any module, follow the branches, drag any node · Facebook Marketing slice
This is one piece of the picture. Facebook Marketing is a single system inside the full account engine. Bought on its own it runs this slice well, but the whole operation needs every other system clearing the same order behind it. To run the entire decision system end to end, that is Full Suite Staffing.
Two Ways To Buy

Run a content sprint, or manage the channel.

Produce a one-time batch for a push, or keep Facebook managed and growing every month. Add-on modules attach to either.

A la carte

Content Sprint

A batch of Facebook content produced on brand and ready to post, for a launch or a jump-start.
  • Content pillars and calendar
  • On-brand posts and video
  • Profile optimization
  • Ready to publish
  • Add-on modules available
Run A Sprint
Managed

Channel ManagementMost Popular

Full, ongoing Facebook management across content, community, and growth, every month.
  • Content produced and posted weekly
  • Community and engagement managed
  • Growth and reach optimization
  • Consistent on-brand presence
  • An audience that compounds
Manage The Channel
Pricing is scoped to content volume and how much of Facebook you want run. Paid amplification and creator fees, where used, are separate and scoped per push. We agree a content cadence and a realistic growth read for your niche before you commit.
Common Questions

Before you grow.

Is Facebook still worth it?
For many brands, very much so. The audience is huge and often higher-spending than trendier platforms, and because competitors have neglected it, the opportunity in Groups, video, and community is real.
What about Groups?
Groups are where Facebook's real engagement and loyalty now live. Building and running one is one of the best ways to turn a page into a community that actually buys, and it is a core part of what we do.
Do you make video?
Yes. Facebook is pushing video and Reels hard, so video is central to reaching new audiences there. Our video studio add-on scales it further.
Do you run the ads too?
This service is organic. Paid amplification is an add-on, and we also run full Facebook advertising as a separate service if you want the paid side handled.
Will you handle comments and messages?
Yes, community management is core. The community desk add-on scales it when engagement volume is high.
What is the difference between the core and the add-ons?
The core keeps the channel alive and growing. Add-ons extend it, a video studio, a Group launch, paid amplification, that you attach when a goal needs more.
Case file, name withheld

A Facebook presence that builds a following, not just posts.

An outdoor gear label

an outdoor gear label posted into the void. We built the content and cadence that grows reach and engagement.

How we ran itBuilt the content system, posted on cadence, engaged the audience, tuned to what the feed rewards.

+7K
followers, 90d
2.4M
reach

Illustrative example, client identity withheld. Results are not typical and are not a guarantee of future outcomes.

Show Up Daily

Stop going quiet. Own Facebook.

Tell us your brand and your audience. We will build the content and community engine that grows your Facebook presence, month after month.

Grow My Facebook