TikTok Shop Storefront Design

A shop that turns a viewer into a brand.

Your TikTok Shop is the destination behind every video and creator tap. We design it into a branded, shoppable storefront that lifts conversion, showcases the range, and turns a one-video buyer into a brand follower. We make your shop a real brand experience.

Design My ShopLearn More
Branded
Not A Default Grid
Showcase
The Whole Range
Higher
Repeat And Basket
Live CommerceCONFIDENTIALLiveDayWeekLIVE
tiktok-store / stream / on air
94,000 in cart
Shop views, 30d3.4M
Best seller9,200 sold
Viral bundle1.4M
Core A820K
New drop310K
Activitystreaming
Viral bundle spiked, +41%1m
New drop pinned12m
Flash coupon pushed20m
3.4Mviews, 30d
94Kadd to cart
9.2Kunits sold
The track record behind the work
$350M+
generated for clients
84
businesses grown
54
exits
2019
award-winning since
4.8
on Trustpilot
Trusted By Operators, Featured In
Why It Matters

A default shop loses the buyer after one video.

A creator drives a viewer to tap, and most brands send them to a bare product grid with no story and no reason to browse. The one-video buyer buys one thing, if that, and leaves. The shop, the place that could turn attention into a brand relationship and a bigger basket, is left as an afterthought.

We build the shop into a destination. Branded, shoppable, and built for the way TikTok buyers browse, so it lifts conversion, showcases the whole range, integrates with live and video, and turns a single tap into a brand follower. The place all your creator and ad traffic lands, working as hard as it should.

Every creator sends traffic to your shop. Most shops waste it. We build one that converts and keeps them.The Basilio Inc marketplace standard
Shop AuditRUNNING
01Listing and content qualityPASS
02Search and rankingPASS
03Conversion ratePASS
04Advertising efficiencyPASS
05Pricing and buy boxPASS
06Reviews and ratingPASS
07Account health and compliancePASS
08Inventory and logisticsPASS
09Growth and profitabilityPASS
ReadLIVE
Scored across the account86 / 100
What Is Included

Six systems. You pick the scope.

A TikTok shop is a branded, shoppable destination. We design and build it, and you get a shop that converts and cross-sells.

Shop strategy

The structure and journey that guide a viewer through the brand and the range, not just a grid.

Design and build

An on-brand, native shop built for how TikTok buyers browse and buy.

Range showcase

The whole catalog showcased and merchandised, so a one-video buyer discovers the rest.

Live and video integration

The shop tied to live selling and shoppable video, so content and commerce connect.

Brand experience

The brand story and content that turn a viewer into a follower, not just a buyer.

Mobile and testing

A mobile-native build, tested and refined, because TikTok is mobile first and only.

Pick Your Focus

The same standard, tuned to what the shop does.

Design is not merchandising, and live integration is not brand experience. Each part of the shop does a job.

Look native
Shop Design
An on-brand, native shop built for how TikTok buyers actually browse and buy.
TikTok Shop FrontAssetsDesignLAYERSLogoTypeGridColorPhotoAaGrotesk 800artboard · autosave
On-brand
9060300avg18152230-day trendlive
96%
Native
51weekly volume+ trend
High
Premium
72indexscope88%depth68%pace55%readiness scoretracked
High
Visual qualityStrong

Premium and native.

StructureStrong

A clear browsing path.

On-brandStrong

Consistent brand.

Mobile-nativeStrong

Built for the app.

SpeedStrong

Fast and clean.

NavigationClear

Easy to move through.

Sell more
Range Showcase
The whole catalog showcased and merchandised so a one-video buyer discovers the rest.
Range ShowcaseDetailOverviewGMV today$18kVideo views240kLive nowOntracked to profitlive
Cross-sell
pri88sec82ter73lon69by segmentranked
+28%
Range
thispriorvs previousgaining
Surfaced
Basket
9060300avg18152230-day trendlive
+Rising
MerchandisingStrong

Products surfaced smartly.

CollectionsStrong

Grouped to sell together.

DiscoveryStrong

The range easy to find.

FeaturedStrong

Bestsellers highlighted.

BundlesClear

Cross-sell built in.

JourneyStrong

Guides to more.

Connect content
Live and Video
The shop tied to live selling and shoppable video, so content and commerce connect.
Live and VideoExportSortFilterSKURankGMVSKU-1180#2$6.4kSKU-1204#5$3.1kSKU-1230#1$8.2kSKU-1255#3$4.7k4 rows · live sync
Live-ready
50weekly volume+ trend
Yes
Video-linked
62indexscope76%depth60%pace63%readiness scoretracked
High
Conversion
pri88sec76ter66lon47by segmentranked
+Rising
Live integrationStrong

Shop tied to live selling.

Shoppable videoStrong

Content links to products.

Pinned productsStrong

The right items surfaced live.

FlowStrong

Content to cart, no friction.

Creator linkClear

Creator content connected.

ConversionClear

Content that converts in-app.

Build followers
Brand Experience
The brand story and content that turn a viewer into a follower, not just a one-time buyer.
TikTok Shop FrontAssetsDesignLAYERSLogoTypeGridColorPhotoAaGrotesk 800artboard · autosave
Story
thispriorvs previousgaining
Built
Follow
9060300avg18152230-day trendlive
Rising
Loyalty
22weekly volume+ trend
High
Brand storyStrong

A reason to follow.

ContentStrong

Rich, on-brand modules.

TrustStrong

Credibility built.

Follow promptsStrong

Turns buyers into followers.

ConsistencyClear

One brand voice.

RepeatClear

Built for the second sale.

Sample readings for illustration, not forecasts or guarantees. Every account and market performs differently and results depend on the work put in.
Growth Over Time

A shop compounds as it converts and keeps buyers.

A branded shop lifts conversion and cross-sell from day one and compounds as creators and ads drive traffic to it. TikTok traffic is spiky, but the trend is up, and the followers and basket size the shop builds are value you keep.

TikTok Shop Storefront Design12-month viewMANAGING
Basilio/12-month view Search Synced now B
#1#5#10#20#50rank and sales climbW1W6W12W18W24W30W36W42W48W52
Marketplace growth · rolling readupdating
Illustrative pattern. Real performance rises and falls and depends on the work put in. Nothing here is a guarantee of results.
Tailor The Work

Bolt on the work your shop actually needs.

The core is the shop. These are the focused modules you add around it.

+

Affiliate creators

The creators who drive traffic to the shop.

+

Shoppable video and live

Content and live selling for the shop.

+

Listing optimization

The listings the shop showcases, optimized.

+

TikTok Shop ads

Ads that drive traffic to the shop.

+

Content production

Brand content and creative for the shop.

+

Review generation

Reviews to build shop trust.

+

Shop testing

Testing and refining the shop over time.

+

Shop analytics

Shop traffic, sources, and sales tracked.

How It Works

The decision system, live and explorable.

This is the actual thinking behind the work, not a summary. Open any module, follow the branches, and drag any node to see how TikTok Shop Storefront is really run.

Interactive · open any module, follow the branches, drag any node · TikTok Shop Storefront slice
This is one piece of the picture. TikTok Shop Storefront is a single system inside the full account engine. Bought on its own it runs this slice well, but the whole operation needs every other system clearing the same order behind it. To run the entire decision system end to end, that is Full Suite Staffing.
Two Ways To Buy

Run one project, or run it managed every month.

Run a one-time project, or hand us the account to manage and grow every month. Add-on modules attach to either.

A la carte

Shop Build

A full TikTok Shop storefront, designed and built, branded, shoppable, and live-ready.
  • Shop strategy and structure
  • On-brand, native design
  • Range showcased
  • Live and video integration
  • Add-on modules available
Build The Shop
Managed

Shop ProgramMost Popular

The shop built and kept fresh, with new products, content, and refinements every month.
  • Shop built and maintained
  • Range kept current
  • Live and video tie-ins
  • Tested and refined
  • Conversion that compounds
Manage The Shop
Pricing is scoped to shop complexity and range. You own the shop. It pairs with creators, ads, and shoppable video, which are add-ons.
Common Questions

Before you build the shop.

Why does my TikTok Shop storefront matter?
Because every creator and ad sends traffic to it. A bare product grid wastes that traffic, a branded, shoppable shop converts more of it, cross-sells the range, and turns a one-video buyer into a brand follower.
Do you tie it to live selling?
Yes. Connecting the shop to live selling and shoppable video is a segment here, so content and commerce work together instead of living apart.
Can you showcase my whole catalog?
Yes. Merchandising the full range so a one-video buyer discovers the rest is core, and it is one of the biggest levers on basket size.
Is it built for mobile?
Entirely. TikTok is mobile-only, so the shop is designed native to the app, not adapted from a desktop layout.
Do you drive the traffic too?
Traffic comes from creators and ads, which are separate services and add-ons. The shop converts the traffic they send, so they pair directly.
What is the difference between the core and the add-ons?
The core is the shop. Add-ons extend it, creators, ads, shoppable video, that you attach when you want the traffic and the full funnel.
Case file, name withheld

A shop front built for the app, not the desktop.

A private-label kitchen brand

a private-label kitchen brand had a default shop that lost mobile buyers. We built an on-brand, native TikTok Shop front.

How we ran itDesigned the shop front native to the app, built for browse and for LIVE, tuned for how TikTok buyers actually move.

+33%
shop conversion
Live
video and LIVE ready

Illustrative example, client identity withheld. Results are not typical and are not a guarantee of future outcomes.

Own The Destination

Stop wasting the tap. Build the shop.

Send us your brand and catalog. We will build the TikTok Shop that converts creator traffic, showcases the range, and turns viewers into followers.

Design My Shop