Logo Design

A mark they know in a single glance.

A logo is not a graphic, it is the signature your whole brand signs with. We design it from strategy, not from a template, then build it into a full system: the mark, its lockups, its color, and every file you will ever need. Pick what you want, a wordmark, a symbol, or a complete adaptive set, and we deliver a mark that works at any size, anywhere.

3
Directions To Choose From
40+
Files In Every Kit
Own
A Mark, Not A Clip Art
Logo StudioCONFIDENTIALLiveDayWeekLIVE
logo-studio / directions / live
40logo files packed across 3 directions
Vector40%
Raster30%
Mono18%
Favicon12%
Activitystreaming
Primary mark finalized9m
Icon in review24m
Favicon shipped40m
3directions
40files
6lockups
The track record behind the work
$350M+
generated for clients
84
businesses grown
54
exits
2019
award-winning since
4.8
on Trustpilot
Trusted By Operators, Featured In
Why The Mark

A cheap logo costs you on every impression.

Your logo appears on everything, the site, the product, the invoice, the ad, thousands of times. When it looks generic or falls apart at small sizes, every one of those impressions quietly says amateur. It is the single most repeated asset a brand owns, and most treat it like an afterthought.

We treat it like the foundation it is. Grounded in your positioning, designed as a versatile system, and tested at every size and on every background before it ships. A mark that reads premium at a glance and holds up everywhere it lands, for years.

A logo has one second to say the brand is worth trusting. We design for that second.The Basilio Inc identity standard
Logo AuditRUNNING
01Concept and strategy fitPASS
02DistinctivenessPASS
03Legibility at small sizePASS
04Scalability and versatilityPASS
05Color and mono versionsPASS
06Lockups and clear spacePASS
07File formats and deliveryPASS
08Trademark screenPASS
09Application across touchpointsPASS
Mark ReadREADY
Scored across the mark90 / 100
What Is Included

Six pieces. You pick the scope.

A real logo engagement is a system, not one file. Take the mark alone or the full identity kit. We handle concept, refinement, and delivery, and you get a logo built to last.

Discovery and direction

We start from your positioning and audience, then set the visual direction with moodboards so the mark means something before a line is drawn.

Concept directions

Multiple distinct logo concepts, not one safe option, each a real direction you can react to and refine.

Mark refinement

We take the chosen direction and perfect it: proportions, spacing, and the details that separate a real mark from a draft.

Lockups and variations

Primary, secondary, stacked, and horizontal lockups, plus the icon-only mark, so you have the right version for every space.

Color and mono set

Full color, one color, reversed, and black-and-white versions, so the logo works on any background and in any medium.

Delivery kit

Every file format you will ever need, vector and raster, with clear-space and usage rules, handed to you to own.

Pick Your Mark

The same craft, tuned to the kind of mark.

A wordmark is not a symbol, and a combination mark is not an adaptive system. Each type solves a different problem.

Type-driven
Wordmark
Your name, drawn or set with intent, so the brand is legible and distinctive without leaning on a symbol.
WordmarkAssetsDesignLAYERSLogoTypeGridColorPhotoAaGrotesk 800artboard · autosave
Directions
thispriorvs previousgaining
3
Legibility
9060300avg18152230-day trendlive
96%
Versatility
69weekly volume+ trend
High
Letterform craftStrong

Custom spacing and detailing, not a font dropped in.

DistinctivenessStrong

Reads as yours, not a generic set name.

Small-size legibilityStrong

Holds up in a favicon and a footer.

Mono versionStrong

Works in one color and reversed.

LockupsClear

Stacked and horizontal versions supplied.

File kitClear

Every format delivered to own.

Icon mark
Symbol
A standalone mark or icon that carries the brand on its own, built to be recognized without the name attached.
SymbolPreviewEditLogoPrimary + marksTypeGrotesk scaleColorTokens lockedGrid8pt spacingquality score updatinglive
Concepts
78indexscope81%depth88%pace79%readiness scoretracked
3
Recognition
pri80sec59ter50lon44by segmentranked
High
Scalability
thispriorvs previousgaining
94%
Concept strengthStrong

A mark with an idea behind it, not decoration.

SimplicityStrong

Simple enough to recognize and redraw.

Standalone useStrong

Works with the name removed.

ScalabilityStrong

Clean from app icon to billboard.

Mono and reversedClear

Solid in one color and on dark.

File kitClear

Every format delivered to own.

Mark plus name
Combination Mark
A symbol and wordmark built to work together and apart, the most flexible setup for a growing brand.
Production BoardListBoardConcept3ABCRefine1Dir 2Deliver2KitFilesdrag to move · autosave
Lockups
9060300avg18152230-day trendlive
6
System coverage
53weekly volume+ trend
92%
Flexibility
66indexscope78%depth66%pace67%readiness scoretracked
High
Balanced lockupStrong

Mark and name sit right together.

Separable partsStrong

Each works alone when needed.

Lockup setStrong

Horizontal, stacked, and icon-only supplied.

Clear space rulesStrong

Spacing defined so it is never crowded.

Color setClear

Full, mono, and reversed versions.

File kitClear

Every format delivered to own.

Responsive logo
Adaptive System
A full responsive logo system that flexes from a full lockup down to a single mark across every size and placement.
Adaptive SystemAssetsDesignLAYERSLogoTypeGridColorPhotoAaGrotesk 800artboard · autosave
Versions
pri93sec79ter65lon50by segmentranked
8
Coverage
thispriorvs previousgaining
96%
Min size
9060300avg18152230-day trendlive
16px
Responsive setStrong

A version for every size, defined.

Placement rulesStrong

Which version goes where, documented.

Favicon and appStrong

Tiny sizes designed on purpose.

Motion-readyClear

Built so it can animate cleanly.

Full color systemStrong

Every background covered.

GuidelinesStrong

Usage rules handed over.

Sample readings for illustration, not forecasts or guarantees. Every account and market performs differently and results depend on the work put in.
Recognition Over Time

A mark earns recognition every time it is used consistently.

A logo does not build recognition on launch day. It builds it through repetition, the same mark, used the same way, everywhere, over time. That is why versatility and clear rules matter more than a clever concept nobody can apply consistently.

Logo Design12-month viewDESIGNING
Basilio/12-month view Search Synced now B
100%75%50%25%0consistency lockedW1W6W12W18W24W30W36W42W48W52
Brand recognition · rolling readupdating
Illustrative pattern. Real performance rises and falls and depends on the work put in. Nothing here is a guarantee of results.
Tailor The Identity

Bolt on the design the mark leads into.

The logo is the anchor. These are the focused pieces you add when the brand around it needs building out.

+

Full visual identity

Color, type, and graphics built into a complete system around the new mark.

+

Brand guidelines

A guideline document that keeps the logo used correctly by every team and vendor.

+

Brand strategy

The positioning work that gives the mark meaning, if you have not done it yet.

+

Packaging and labels

The mark applied to packaging and labels, print-ready.

+

Web and social kit

The logo built into your site header, profiles, and templates.

+

Naming and tagline

A name and tagline to sit alongside the mark, where needed.

+

Product and 3D mockups

The mark shown on real product and packaging renders.

+

Launch asset pack

Announcement graphics to roll the new logo out.

How It Works

The decision system, live and explorable.

This is the actual thinking behind the work, not a summary. Open any module, follow the branches, and drag any node to see how Logo Design is really run.

Interactive · open any module, follow the branches, drag any node · Logo Design slice
This is one piece of the picture. Logo Design is a single system inside the full account engine. Bought on its own it runs this slice well, but the whole operation needs every other system clearing the same order behind it. To run the entire decision system end to end, that is Full Suite Staffing.
Two Ways To Buy

Design one mark, or the whole identity.

Design a logo and its file kit, or build the full identity the mark anchors. Add-on pieces attach to either.

A la carte

Logo Design

A complete logo: directions, refinement, lockups, color set, and the full file kit, delivered to own.
  • Multiple concept directions
  • Full lockup and mono set
  • Every file format delivered
  • Clear-space and usage rules
  • Add-on pieces available
Design A Logo
Managed

Identity PackageMost Popular

The logo plus the full visual identity and guidelines built around it, one coherent brand system.
  • Logo system included
  • Full color and type system
  • Iconography and graphics
  • Brand guidelines document
  • Everything on-brand and ready to apply
Build The Identity
Pricing is scoped to the mark type and how much of the identity you want built around it. A wordmark differs from a full adaptive system. You own the brand and the source files, always, and we screen the mark for obvious trademark conflicts before delivery.
Common Questions

Before you design.

How many logo concepts do I get?
You get multiple distinct directions, real options, not one idea with color swaps. We refine the one you choose to final. The point is to react to genuinely different takes before committing.
Will I own the logo and files?
Yes. You own the mark and we hand over every source and export file, vector and raster, with usage rules. No lock-in and nothing held back.
Do you check for trademark conflicts?
We screen for obvious conflicts before delivery so you do not launch on a mark someone clearly owns. A formal trademark filing is a legal step we recommend handling with counsel.
Can you just do a logo, or do I need the whole brand?
Either. A logo on its own is a fine scope. But a mark lands best inside a system, so the identity package builds color, type, and guidelines around it if you want the full picture.
What files will I receive?
Every format you will need: vector source, transparent PNGs, full color, one color, reversed, and the lockups, sized and organized so any designer or platform can use them correctly.
What is the difference between the core and the add-ons?
The core is the logo and its kit. Add-ons build outward, full identity, guidelines, packaging, web, that you attach when the brand around the mark needs designing too.
Case file, name withheld

A mark that anchors the whole brand.

A baby products brand

a baby products brand had a logo that fought the brand. We designed the anchor everything else builds around.

How we ran itDesigned the primary mark and the system around it, delivered every format and the source files.

Timeless
primary mark
Full
logo system

Illustrative example, client identity withheld. Results are not typical and are not a guarantee of future outcomes.

One Second To Trust

Stop settling for a placeholder. Design the real mark.

Tell us the brand and where the logo needs to live. We will design a mark that reads premium in a glance and hand you every file to own it.

Design My Logo