Job Summary
Basilio builds outbound engines that book qualified meetings across email, LinkedIn, and SDR calling into target accounts.
As a Lead Generation Specialist at Basilio Inc, you build the outbound engine that fills the pipeline. You sit inside the Outbound & Lead Generation team, own your results, and are measured on what you move, not hours logged.
Basilio Inc is a growth and marketing company that builds and runs brands across Amazon, Walmart, TikTok Shop, and the open web. We hire operators, train them on proven systems, and give them real accounts to run. This is a remote-first, outcome-owned role for someone who wants to do the best work of their career on brands that are actually scaling.
What You Will Own
- Build and run outbound campaigns and sequences end to end
- Source and enrich target lists that match the ideal profile
- Test messaging and channels for reply and conversion
- Feed a steady flow of qualified opportunities to sales
- Keep CRM and sequence data clean so nothing slips
- Test messaging, channels, and lists and scale what converts
- Protect sender reputation and stay compliant across every outbound channel
A Typical Week
- Move your core metrics: qualified opportunities generated and reply and conversion rate
- Hands-on execution in outreach and sequencing tools, Apollo or Clay, LinkedIn Sales Navigator
- Sync with account executives, marketing, and RevOps and report progress
What Success Looks Like
- First 30 to 60 days: you are fully ramped on your accounts and tools and already moving qualified opportunities generated
- Ongoing: you consistently hit target on qualified opportunities generated and reply and conversion rate
- You leave every account, campaign, or project measurably better than you found it
Competencies
- Campaign and list craft
- Test-and-iterate discipline
- AI fluency: strong prompting and sound judgment on when to trust or override a model (required)
- Ownership: you run your lane end to end and are measured on the outcome
- Clear, direct written and verbal communication
- Comfort working in a fast, data-driven, remote-first team
- Discipline with process, deadlines, and documentation
- Coachability: you take feedback and turn it into better work fast
Education
Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
Work Experience
2 to 4 years in lead generation or outbound marketing.
Tools You Will Use
- outreach and sequencing tools
- Apollo or Clay
- LinkedIn Sales Navigator
- CRM
- ChatGPT (OpenAI)
- Claude (Anthropic)
- OpenRouter
- Qwen
What You Bring
- Fluent English, written and spoken
- Strong organization and the ability to juggle multiple priorities
- A self-starter who does not need to be chased
- Reliable high-speed internet and a professional remote setup
Key Performance Indicators
- Qualified opportunities generated
- Reply and conversion rate
- Cost per qualified lead
- List quality and match rate
- Quality and consistency of your work as reviewed by your lead
- Reliability: you hit deadlines and communicate early when something is at risk
Who You Will Work With
You work alongside account executives, marketing, and RevOps who convert the pipeline you build. You report to your department lead and partner directly with account teams and, where the role calls for it, clients.
Working With AI (Required)
AI experience is required for this role. You are fluent with ChatGPT (OpenAI) and Claude (Anthropic), comfortable running models through OpenRouter and open models such as Qwen, and you write clear, effective prompts. Most of the work at Basilio Inc is AI-augmented, so you use AI to work faster and sharper every day while owning the judgment, accuracy, and final result yourself.
Use AI for research, personalization, copy variation, and enrichment at scale. You keep outreach human and compliant, verify data, and own deliverability and message quality.
Growth Path
Clear path from Specialist to Senior Specialist to Manager and Lead as you show consistent results, with training through the Basilio Academy along the way.