| Job Summary: |
| The Advertising Audit Specialist audits the work of an eCommerce PPC (Pay-Per-Click) Specialist is a digital marketing professional with expertise in managing and optimizing paid advertising campaigns specifically for eCommerce platforms like Amazon, Shopify, eBay, etc. They focus on auditing advertising for PPC campaigns. |
| Key Responsibilities: |
| Reports to the Operations Manager/Service Delivery Leader regarding the productivity and profitability of the accounts under the Operations Department, the challenges encountered with their respective action plan, and strategies to be developed or implemented; Specific Responsibilities: a. Manage PPC Account growth and ownership of PPC clients; b. Develop, implement and maintain client-identified KPIs; c. Work on the full advertising account actions and management; d. Verify ad segmentation, reduce wasted ad spend, and reduce ACOS; f. Ads Setup for new accounts and ensure segmentations, keyword research, and correctly setting ads budgets; g. Other related duties. |
| Competencies: |
| Education: At least a Diploma in any discipline; Work Experiences: Applicants with less to no Amazon-related experience are welcome to apply. Skills a. Effective and excellent communication skills b. Strong proficiency in Microsoft Excel and Google Sheets c. Excellent organizational and analytical skills (number-oriented) d. Ability to stay up-to-date with digital marketing trends e. Ability to effectively and efficiently manage multiple tasks. |
| Key Performance Indicators: |
| Learning: Never-ending acquisition of knowledge and skills. Eagerness: To get started. Keenness. Bias for fresh action. Tech Savvy: 55+ WPM, Excel guru, Google enthusiast, uses Slack threads Consistent Communication: Frequently convey info with clarity, accuracy, and purpose to all parties. Traction: Make Basilio Inc vision a reality, everyday. |