Job Summary
Basilio runs paid media to profit, buying and optimizing every channel under one team against real unit economics.
As a Meta Ads Specialist at Basilio Inc, you run Meta paid social that acquires customers profitably. You sit inside the Paid Media team, own your results, and are measured on what you move, not hours logged.
Basilio Inc is a growth and marketing company that builds and runs brands across Amazon, Walmart, TikTok Shop, and the open web. We hire operators, train them on proven systems, and give them real accounts to run. This is a remote-first, outcome-owned role for someone who wants to do the best work of their career on brands that are actually scaling.
What You Will Own
- Build and optimize Facebook and Instagram ad campaigns
- Manage audiences, creative testing, and budget to target CAC
- Partner with creative on the ads that win
- Report spend, return, and the creative and audience levers
- Reconcile spend and results weekly and never let a budget drift unwatched
- Partner with creative and CRO so the whole funnel converts, not just the click
- Stay current on platform, policy, and auction changes and adapt fast
A Typical Week
- Move your core metrics: cac and roas vs target and creative win rate
- Hands-on execution in Meta Ads Manager, Meta Pixel and CAPI, Looker Studio
- Sync with creative, CRO, analytics, and account managers and report progress
What Success Looks Like
- First 30 to 60 days: you are fully ramped on your accounts and tools and already moving cac and roas vs target
- Ongoing: you consistently hit target on cac and roas vs target and creative win rate
- You leave every account, campaign, or project measurably better than you found it
Competencies
- Paid social fluency
- Creative-and-data feedback loop
- AI fluency: strong prompting and sound judgment on when to trust or override a model (required)
- Ownership: you run your lane end to end and are measured on the outcome
- Clear, direct written and verbal communication
- Comfort working in a fast, data-driven, remote-first team
- Discipline with process, deadlines, and documentation
- Coachability: you take feedback and turn it into better work fast
Education
Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
Work Experience
2 to 4 years managing Meta ads.
Tools You Will Use
- Meta Ads Manager
- Meta Pixel and CAPI
- Looker Studio
- creative testing tools
- ChatGPT (OpenAI)
- Claude (Anthropic)
- OpenRouter
- Qwen
What You Bring
- Fluent English, written and spoken
- Strong organization and the ability to juggle multiple priorities
- A self-starter who does not need to be chased
- Reliable high-speed internet and a professional remote setup
Key Performance Indicators
- CAC and ROAS vs target
- Creative win rate
- Budget scaled at target return
- Attribution health
- Quality and consistency of your work as reviewed by your lead
- Reliability: you hit deadlines and communicate early when something is at risk
Who You Will Work With
You work alongside creative, CRO, analytics, and account managers on every paid account. You report to your department lead and partner directly with account teams and, where the role calls for it, clients.
Working With AI (Required)
AI experience is required for this role. You are fluent with ChatGPT (OpenAI) and Claude (Anthropic), comfortable running models through OpenRouter and open models such as Qwen, and you write clear, effective prompts. Most of the work at Basilio Inc is AI-augmented, so you use AI to work faster and sharper every day while owning the judgment, accuracy, and final result yourself.
Use AI for analysis, ad-copy variations, and reporting support, and understand platform AI bidding and creative tools. You own the strategy and the budget decisions and never let automation run unsupervised against a real budget.
Growth Path
Clear path from Specialist to Senior Specialist to Manager and Lead as you show consistent results, with training through the Basilio Academy along the way.